Advertising & Marketing

Communication Systems & Equipment, Services, Software

Targeted Ad Insertion/Delivery Platform supports various triggers.

Jul 28, 2015

Designed for broadcasters and multi-screen pay-TV operators, SPOTTER™ Ad Targeting Platform makes decisions about ads played out to viewers. Multi-criteria platform combines content type, consumer profile, and geolocation data by mining multiple databases in real-time. Along with support for multiple triggering mechanisms and types, features include ability to add ads inside, over, or around... Read More


Quinn Tech Consulting Renovating Search Engine Marketing (SEM) to Align with Google's Algorithm Evolution

Jun 09, 2015

Within every twelve months period, Google changes its search algorithm on over five hundred occasions. Although most of the updates and changes are minor, but when Google rolls out a "major" algorithmic update and upgrades (i.e. Google Panda and Google Penguin), this affects search results in significant manner. For search engine marketing companies, knowing the release dates of these major... Read More


Klein® Tools Launches New "Buy Now" Program Powered by Google AdSense for Shopping

Feb 04, 2015

Distributors get increased visibility; end users have expanded buying options Lincolnshire, IL — Klein Tools (, for professionals since 1857, announces its innovative "Buy Now" service. This service utilizes Google AdSense for Shopping™, which enables customers to browse for products, click "Buy Now" and then... Read More

Communication Systems & Equipment, Computer Hardware & Peripherals, Services

IDC to Showcase New Products for Video Distribution at Communicasia 2013

Jun 19, 2013

New LASER™ Targeted Ad Insertion Platform helps Asian broadcasters increase ad revenues and reduce costs. Ottawa, ON -- International Datacasting (TSX: IDC) will introduce the latest generation of its LASER Targeted Ad Insertion Platform to the Asian market at CommunicAsia2013 in Singapore, running from June 18-21. IDC will be exhibiting at Stand 1D2-04. IDC’s LASER Targeted Ad Insertion... Read More

Services, Software

Aurasma Accelerates Momentum, Passes 16,000 Customer Milestone

Mar 18, 2013

HP Autonomy's market-leading augmented reality platform launches significant new cloud and social features from SXSW PALO ALTO, Calif. - HP Autonomy today announced rapid adoption of its groundbreaking augmented reality (AR) platform, Aurasma 2.0, as well as continued innovation with new features that take advantage of the cloud and social media. Customers such as GQ, Marvel, Subaru of America,... Read More


Multiplatform SIS gives pay TV operators addressable advertising.

Aug 10, 2012

Aggregating disparate sources of anonymous subscriber information into one view for addressable advertising execution, BlackArrow Subscriber Information Service (SIS) lets pay TV operators deploy targeted advertising/marketing campaigns across any platform. Service may also be used to ensure marketing campaigns are delivered only to those eligible for specific promotions, and stored data becomes... Read More


Marketing Service delivers customized mobile marketing campaigns.

May 02, 2012

Used to capture smartphone users' attention as they search for products and services, SmartCalls starts with custom mobile marketing advertising plan based on Google AdWords(TM) advertising service and individual business's goals. Solution motivates potential customers to call, click, and/or visit business via Google mobile search ads and click-to-call features. Campaign is tailored to particular... Read More


Online Advertising Software targets enterprise IT buyer.

Feb 03, 2012

SmartEngage ad suite provides all inclusive, interactive ad units for online display. Ads can include product information (videos, whitepapers, blog feeds), social feedback (Facebook posts, Twitter feeds, LinkedIn messages), interactive resources (polls, surveys, infographics), and third-party editorial content. Every display unit provides content experience that allows buyers to select topics... Read More

Services, Software

Campaign Management SaaS integrates customer intelligence features.

Nov 04, 2011

Designed for online marketers, Campaign Commander Enterprise Edition features 4 integrated components that work together to explore and visualize client data, execute multi-channel online campaigns, and monitor key performance indicators through customizable marketing dashboard. By rapidly discovering smart segments in customer intelligence, marketers can immediately make those segments available... Read More

Services, Software

Corporate Marketing Service supports multi-channel campaigns.

Nov 01, 2011

Designed for Eloqua's Marketing Automation Platform, Corporate i2i Marketing Service offers comprehensive lead generation and nurturing service with pre-built, Eloqua-connected marketing data mart that will support customer intelligence and multi-channel marketing campaigns. Service makes online and offline customer interaction and purchase history, across any marketing channel or source,... Read More


Market Research tracks tablet computer information.

Sep 20, 2011

Enabling timely reaction to competitive shifts, Tablet Tracker provides vendors, carriers, and retailers with detailed insight into consumer tablet computer market on monthly basis. Coverage includes quantitative pricing, new market entrants, and functionality trends (form factor, technical specifications) for offerings at national telecommunications carriers, big box retailers, and online-only... Read More


Customer Acquisition Service optimizes prospective leads.

Aug 30, 2011

Customer targeting and acquisition service uses custom engine that analyzes company's unique Customer Code(TM) , which is a template comprised of existing customer qualities, and crawls web looking for prospects with high potential and receptiveness to offered product. Solution crawls company websites, directories, boards, and social media networks to find most qualified sales triggers in... Read More


NAVTEQ Launches Its LocationPoint(TM) Mobile Ad Network in China

May 06, 2011

New service provides consumer-friendly location-targeted advertising on mobile devices; enables publishers and developers to monetize apps BEIJING- Global Mobile Internet Conference -- NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, launched its location-based mobile ad network, NAVTEQ... Read More

Services, Software

Peugeot Launches Hyper-Local Advertising Campaign with NAVTEQ LocationPoint(TM)

Apr 20, 2011

First European Automotive Brand to Leverage NAVTEQ's fast-growing LocationPoint Ad Network PARIS - NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has announced that Peugeot is running a first-of-its kind campaign on NAVTEQ LocationPoint, one of the fastest growing hyperlocal mobile ad... Read More


Mobile Video Advertising Service supports multiple screens.

Mar 16, 2011

Mobile video solution allows marketers and advertisers to manage mobile and online advertising campaigns across multiple screens. It enables advertisers to achieve cross-channel targeting, optimization, management, and reporting of campaigns. Mobile and online video inventory are used to achieve key performance objectives, optimizing campaign performance across any device, content, and target... Read More


Thomas Industrial Network Launches Custom SPEC

Feb 28, 2011

Custom Manufacturers and Industrial Service Providers Promote their Specialties to Generate Sales Opportunities NEW YORK, NY - Thomas Industrial Network today launched Custom SPEC, a complete online program including website development and Internet exposure, to help custom manufacturers and industrial service providers generate more sales opportunities. These companies face unique challenges... Read More

Services, Software

Online Marketing Software optimizes survey data.

Feb 10, 2011

Providing insight into online survey information, TrueSample enables researchers to measure and prevent biases. Program charts overall panel tenure mix for survey respondents, along with how frequently individual respondents take surveys. Detailed reporting gives users transparency into, and control over, quality of sample sources, assuring that critical business decisions are based on... Read More


Sales Management Services support biopharmaceutical industry.

Feb 09, 2011

Comprising comprehensive database, report, and solution services, Sales Management Excellence Services provide sales managers with information they need to succeed. Services connect leaders across different functional areas to benchmarking and networking solutions to address mission-critical issues relative to their roles. For leaders in biopharma industry, services deliver actionable insights... Read More


Aviation Market Research delivers forecasting and analysis.

Jan 17, 2011

JETNET iQ is forecasting and advisory service for business aviation market. Its main components, available on membership basis, include JETNET iQ REPORTS incorporating quarterly state-of-industry analyses, voice-of-customer insights, and 1-5 yr demand forecasts. JETNET iQ SUMMITS enables members to network with industry leaders and learn about emerging developments, while JETNET iQ CONSULTING... Read More