VideoEgg Ad Model Puts Users First
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New invitation-based advertising results in increased click rates up to seven percent
SAN FRANCISCO, Nov. 28 -- Responding to the need for more effective advertising within online communities, VideoEgg, Inc., a leading innovator in web-based video publishing solutions, announced the creation of its invitation-based advertising model called VIBE (Viewer Initiated Brand Experiences). VIBE is served via the company's ad network, The Eggnetwork, which is comprised of more than 60 leading Web sites including five of the top 20 social networks. The new ad insertion option provides an integrated, respectful and engaging way for advertisers to target consumers within online communities while giving them control of what they view and when.
"Pre-roll ads simply aggravate users and are generally ignored," said Troy Young, CMO of VideoEgg, Inc. "Users in our communities consume an average of six pieces of video per session. We give advertisers an opportunity to become a relevant part of that playlist on the users' terms. We strongly believe that what works best for users, works best for advertisers."
Through The Eggnetwork, marketers can reach their coveted audience by leveraging social networks' profile data to target video ads in powerful new ways. The new invitation-based model integrates ads into the viewing experience and puts users' interests first by inviting them to view advertising -- from interactive video to "advergames," product demos to mini- catalogs -- when they choose to. These invitations are included in visible but unobtrusive ways, both during the play and at the end of each video.
"We are seeing extremely high click-through rates on invitations," said Young. "A recent campaign for the season premiere of a FOX television show had click rates of more than seven percent demonstrating that VIBE offers the right way to advertise within the online video environment. The response from the advertising community has been overwhelmingly positive."
For more information on The Eggnetwork and examples of VIBE advertisements, visit theeggnetwork.com.
About VideoEgg, Inc.
VideoEgg is the developer of a video-enabling platform that allows Web publishers to painlessly integrate video into their site experience and generate advertising revenue. The VideoEgg Publisher makes it easy for anyone to capture, upload, edit and share video online. It is used by more than 40 million people in leading online communities including AOL, Bebo, hi5, myYearbook.com and Tagged.
VideoEgg's ad network, The Eggnetwork, currently comprises 60 Web sites with reach into five of the top 20 social networks in the world. The ad network provides Web publishers with a means of monetizing user generated content on their sites while offering advertisers unique access to a coveted audience. Through the network's VIBE (Viewer Initiated Brand Experiences) model, ads can be integrated into the viewing experience in targeted, interactive and unobtrusive ways.
VideoEgg was founded in 2005 by Yale classmates David Lerman, Matt Sanchez and Kevin Sladek. Based in San-Francisco, the company is funded by August Capital, First Round Capital and Maveron. For more information, visit www.videoegg.com or theeggnetwork.com.
Source: VideoEgg, Inc.
CONTACT:
Karen Hopp
Connors Communications,
+1-212-798-1443,
khopp@connors.com
Web site: www.videoegg.com/
http://theeggnetwork.com/
