iLoop Mobile and Via One Networks Partner for Delivery of Prepaid Mobile Content through Retail Channels
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Relationship Allows iLoop Mobile mFinity(TM) Platform Users to Access Via One's Prepaid Billing Platform and Via One Customers to Launch Mobile Campaigns
SAN JOSE, Calif. and NEW YORK, July 10 / -- iLoop Mobile, a mobile technology and services company for interactive, text message-based mobile marketing and mobile content distribution, and Via One Networks, a leading point of sale transaction processing company specializing in electronically distributing prepaid products and services, today announced a strategic partnership to deliver prepaid digital content to mobile phones.
Under the partnership, the Via One prepaid billing solution will be offered to iLoop Mobile mFinity(TM) platform users, enabling content providers to create mobile distribution initiatives with a variety of prepaid billing solutions available and ready to deploy. In turn, Via One will use iLoop Mobile's mFinity platform for their clients to create and manage mobile content distribution initiatives. Via One chose the mFinity appliance to maximize independent control over their mobile infrastructure. Via One will be deploying the iLoop Mobile mFinity platform to launch its own branded service, Octilla Blast, for distribution to its 15,000 retail locations throughout the United States. Via One has identified a market need for prepaid mobile content cards at retail point of sale and is targeting the rapidly growing U.S. gift card market that the Tower Group has estimated to be $80 million in raw volume in 2006.
"We immediately identified the iLoop Mobile mFinity platform as a true next-generation play. The solution allows even the non-technical user to create and manage major mobile marketing and content initiatives. This is a revolutionary option to systems with large operational overheads and complexities of use. We are confident that prepaid billing will be an extremely popular choice for consumers along with subscription-based and carrier billed services within just a few years," said Asheem Aggarwal, CEO of Via One Corporation, the parent company of Via One Processing, LLC. "We foresee mobile digital content becoming a leading category in the booming prepaid retail and gift card market. We plan on not only being the innovators but the leaders in this market."
The iLoop Mobile mFinity platform gives brands, marketers, content owners and enterprises the ability to easily create, connect and control mobile SMS (text-based) initiatives and mobile content distribution. iLoop Mobile offers the mFinity platform via a Web-based ASP license or as a hardware/software appliance solution. mFinity features powerful and simple-to-use mobile application software for the creation of mobile campaigns for direct 1:1 consumer interaction and mobile content distribution via SMS, Web sites and mobile Internet WAP sites. Managed services are also available for companies that prefer to have iLoop Mobile create and manage their services for them.
"The partnership with a prepaid billing provider like Via One truly gives our customers the increased billing options they need for their mobile content distribution. This is a great representation of how the mFinity platform continues to make it simple for the non-technical user to create and manage major mobile marketing initiatives," said Jay O'Sullivan, vice president of sales for iLoop Mobile. "This streamlined prepaid model increases the options available to enterprises that are engaging with their audience via the mobile channel."
Via One's prepaid billing platform has been integrated with the iLoop Mobile mFinity platform to allow content providers the ability to add additional distribution to their on-line strategies and create a comprehensive retail offering of prepaid mobile media programs. Via One intends to initially launch its services in collaboration with La Corporacion, Inc., a leading provider of ethnic and specialty digital content. La Corporacion has secured rights to unique religious content from the Basilica de Virgen de Guadalupe, as well as unique content from Nely (producer of El Arma Secreta), Daddy Yankee, Mr. Mims, Archangel, Victor Martinez (the world heavyweight body building champion) and Vampiro (a Mexican wrestling champion).
About iLoop Mobile
iLoop Mobile is an innovator in mobile technology and services for interactive, SMS-based mobile marketing and mobile content distribution. The company's patent-pending mFinity(TM) platform enables brands, content owners, marketing agencies and enterprises to create, connect, and control mobile phone initiatives worldwide. iLoop Mobile is privately held and is headquartered in San Jose, CA, with European offices in Copenhagen and offices in Bangalore. For additional information, please visit: http://www.iloopmobile.com/.
About Via One
Via One Network, LLC is a wholly owned subsidiary of Via One Corporation. Via One Corporation operates a proprietary e-merchant services platform that offers a complete solution for electronic distribution of prepaid airtime, equipment sales, service activations and bill payments.
Additionally, Via One has developed a proprietary mobile data and communications platform which will allow consumers to access a suite of advanced service offerings for mobile communications and commerce, including international calling, global roaming, push-to-talk, mobile ticketing, mobile messaging, content delivery and more.
Via One currently operates from its headquarters in New York City and has offices in India, Serbia, and Dominican Republic. Visit viaone.com/.
iLoop Mobile Contact:
Michael Ahearn
iLoop Mobile
(408) 907-3367
michael.ahearn@iloopmobile.com
http://viaone.com
Source: iLoop Mobile
Web site: http://www.iloopmobile.com/
