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Press Release Summary:
Enabling advertisers to bid on to buy ad inventory on long tail sites, AdBrite v2.0 offers full-service marketplace where users can deliver right ad to right person at right time. Users can target ads by demographic, channel, keyword, geography, and site quality while seeing real-time site and impression inventory statistics. Using current market pricing for targeting criteria, AdBrite offers advertisers full visibility on how their bid and budget impact overall campaign.
Original Press Release:
AdBrite Introduces the World's First Fully Transparent Online Advertising Marketplace: AdBrite 2.0
AdBrite 2.0 Delivers the 'Long Tail' to National Brand Advertisers - Affording Them the Same Transparency as Top 50 Sites
Transparency and Visibility Will Accelerate Brand Value Monetization of Niche, Quality Publishers
Text, Banner and Interstitial Ad Units Available
Target by Demographic, Channel, Keyword, Geography and Site Quality, While Seeing Real-Time Site and Impression Inventory Statistics
SAN FRANCISCO, Nov. 6 / - AdBrite, Inc., the Sequoia Capital- backed Internet Ad Marketplace, today launched AdBrite 2.0, the world's first fully transparent online advertising marketplace. AdBrite now offers a full- service marketplace where advertisers can deliver the right ad to the right person at the right time -- and at the right price. Every ad on AdBrite 2.0 is auctioned in real time to the highest bidder.
AdBrite 2.0 (http://testdrive.adbrite.com/) launches with more than 30,000 buyers and sellers and 500 million daily pageviews. AdBrite brings national brand advertisers together with more than 20,000 independent and niche websites and blogs. Its agency sales team works with national brand advertisers include ESPN, Speedo, Estee Lauder, Vonage, Skechers, Snickers and Sports Illustrated.
National brand advertisers have always wanted to reach out to the long tail audience. With AdBrite 2.0, these advertisers will finally have the targeting, transparency and visibility to put their advertising dollars to work effectively on thousands more websites. Currently, 94% of all online ad spending goes to the top 50 websites, who are largely search-related. The remaining 6% of revenue goes to the "long tail" of content. It is clear from the numbers that the vast majority of internet impressions are being measured strictly on their direct response value. AdBrite 2.0 will allow website publishers to monetize the brand value of their content and brand advertisers to cost effectively reach their target audience.
"AdBrite 2.0 exposes the brand value opportunity of long tail content impressions," said Iggy Fanlo, CEO of AdBrite. "Current CPC networks do an excellent job of extracting a site's direct response value. AdBrite 2.0 is all about extracting a site's brand value."
Currently, brand advertisers spend tens of billions of dollars in offline mediums. AdBrite's targeting and transparency now gives advertisers the ability to reach the same audience at pennies on the dollar.
"We view AdBrite as a potential game-changer for on-line brand advertising," said Stewart Barry, Managing Director of ThinkEquity Partners. "By connecting an enormous level of latent demand from the world's largest marketers to reach their consumers on-line with a large supply of un-tapped or long-tail inventory in a transparent and efficient way, the AdBrite model should be a growth driver for the overall market."
Benefits to Advertisers
o AdBrite 2.0 allows advertisers to easily and efficiently target and buy
ad inventory on long tail sites;
o Target by Demographic, Channel, Keyword, Geography and Site Quality,
while seeing real-time site and impression inventory statistics;
o Using current market pricing for targeting criteria, AdBrite offers
advertisers full visibility on how their bid and budget impact an
overall campaign;
o AdBrite's site review allows advertisers to pick and monitor their
strategic content partners;
o AdBrite's video channel reaches more uniques than YouTube;
o AdBrite serves ads on more than 500 million page views per day;
o Units available include banner, text and active interstitials. In video,
mobile and inline to come;
o AdBrite offers full service ad sales teams to work with national brand
advertisers and agencies to maximize their individual goals across the
spectrum of long tail sites;
o More than 350 publishers sign up to use AdBrite every day.
Benefits to Publishers
o Publishers have full control to monetize their site, including the
ability to approve and reject every ad;
o Publishers can now command higher CPMs (relative to text ads) through
banner ads;
o AdBrite offers publishers multiple ad units so they have full control
over how they want to monetize their site;
o Publishers gain access to national brand advertisers exclusively through
AdBrite.
AdBrite 2.0 is the fullest expression to date of AdBrite's mission to create the most trusted and transparent online advertising marketplace. Launched only two years ago, and backed by Sequoia Capital, AdBrite quickly grew into one of the world's largest ad networks with more than 500 million page views per day. From 2,000 sites in December 2004, AdBrite's long tail reach now includes 20,000 sites with 350 new publishers signing up every day. AdBrite's ads reach more than 62 million unique users monthly, up from 7 million per month at the start of 2005, according to ComScore Media Metrix.
About AdBrite
AdBrite is The Internet's Ad Marketplace, connecting advertisers and publishers on the web's most trusted and transparent online advertising marketplace. AdBrite's advertising network includes more than 20,000 niche publishers that reach 62 million unique viewers per month (ComScore Media Metrix). AdBrite currently serves ads on more than 500 million page views each day. Its ad units include banners, text and active interstitials with in video, mobile and inline to come. AdBrite enables national brand advertisers to tap the reach of the long tail efficiently through a monetization platform that also benefits small, niche publishers and websites of publicly traded companies. Based in San Francisco, AdBrite was founded by Philip J. Kaplan, and is backed by Sequoia Capital.
Source: AdBrite, Inc.
Web site: http://testdrive.adbrite.com/
