Broadcom's Bluetooth® Technology Selected by ASUSTeK for New PDA Phone Designs

Industry-Leading Bluetooth for Windows(R) (BTW) Software Enables Advanced Features for Optimizing the Users' PDA Experience

BARCELONA, Spain, 3GSM World Congress, Feb. 14 // -- Broadcom Corporation (NASDAQ:BRCM), a global leader in semiconductors for wired and wireless communications, today announced that its advanced Bluetooth(R) silicon and software technology has been adopted by ASUSTek Computer Inc. in several new connected PDA products including the recently launched P535 Triband(TM) PDA GPS and 3G P735 PDA phones. ASUSTek (ASUS), one of the world's leading total solution providers for computers, communications and consumer electronics products, selected Broadcom's single-chip BCM2045 Bluetooth transceiver, coupled with Broadcom(R) Bluetooth for Windows(R) PocketPC Phone Edition (BTW-PPC/PE) software to enable the cutting-edge features for their P535 and P735 PDA phones with GPS functionality.

Broadcom's BCM2045 transceiver is the most widely used Bluetooth chip in mobile phones, and its BTW software has become the most widely deployed Windows-based software in the industry.

As a short range wireless technology, Bluetooth continues to grow in many market segments including in Windows Mobile and PDA mobile computing devices. Broadcom delivers to this handheld market advanced wireless features and functionality that had only been previously available on notebook and desktop PC platforms. Today's announcement demonstrates Broadcom's continued leadership in the Bluetooth mobile computing market. Broadcom's advanced software and unique ability to enable the most up to date applications has provided the company with significant traction in new phone designs worldwide and a dominant position in this market.

"We are very pleased that ASUS selected our complete Bluetooth technology for their new PDA phones, providing consumers with advanced mobile platform features enabled on Windows," said Scott Bibaud, Vice President and General Manager of Broadcom's Bluetooth line of business. "Our success with ASUS also validates our continued strength in mobile phone handset devices of all types, from entry-level phones to high-end smartphones and PDA/handheld computers."

"ASUSTeK's handheld products are tailor-designed with advanced features and innovative applications to provide users with more mobile possibilities and convenience -- in order to deliver an unparalleled user experience," said Dr. Alex Sun, Vice President, Mobile Communications Business Unit, ASUSTeK Computer Inc. "Working cohesively with Broadcom for the past year, we were very impressed with the breadth of applications enabled by Broadcom's leading Bluetooth technology as part of a strategy to enable the most advanced Bluetooth features and applications available in our handheld products."

BCM2045 Product Information

The Broadcom BCM2045 is among the most popular single-chip Bluetooth solutions in the industry, featuring Bluetooth Version 2.0 compliance and support for Bluetooth 2.1 features. Mobile phones, notebook and desktop computers, PDAs and wireless peripherals equipped with the BCM2045 transceiver provide superior wireless multimedia capabilities, such as streaming audio and video. Broadcom BTW-PPC/PE software is the most advanced Windows-based Bluetooth software in the industry, enabling the broadest range of functionality and richest selection of Bluetooth software "profiles" available. Providing advanced features, such as the ability to remotely control the Windows Media(R) player application and PowerPoint(R) presentations, BTW-PPC/PE software enables notebook-class Bluetooth features on PDA and smartphone devices.

The combination of BCM2045 silicon and BTW-PC software is the most powerful Bluetooth solution in the industry, with an unmatched combination of performance, power, speed, features, radio sensitivity, board space, and field-proven profiles and stack software.

ASUS PDA Phone Product Information

The ASUS P535 Triband PDA phone incorporates full wireless functionality, GPS and a high-quality auto-focus camera in a compact form factor that offers a comprehensive spread of business and lifestyle applications in an exceedingly handy platform. The P535 helps the business executive stay connected while on-the-move, offering push email, Internet access, and off-site synchronization of calendar and contact information over wireless (802.11b+g) or mobile phone GPRS networks. Coupled with the ability to view and edit office documents, the P535 PDA phone is an indispensable power tool for the mobile, dynamic workspace.

The P735 is the first 3G PDA phone from ASUS, delivering a diverse connectivity offering, including compatibility with UMTS 2100 Mhz, GSM 900 / 1800 / 1900 Mhz, GPRS Class 10 cellular networks. The P735 also provides many cutting-edge features for the mobile executive, including the ability to view and edit Word and Excel documents, scan business cards using the integrated 2 megapixel digital camera, and control PowerPoint presentations stored on a notebook via a Bluetooth connection, allowing users to even read the footnotes on the P735's screen as they are presenting.

About Broadcom

Broadcom Corporation is a global leader in semiconductors for wired and wireless communications. Our products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. Broadcom provides the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(R).

Broadcom, one of the world's largest fabless semiconductor companies with unaudited annual 2006 revenue of $3.67 billion, is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at

Broadcom(R), the pulse logo, Connecting everything(R) and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Bluetooth(R) is a trademark of the Bluetooth SIG. Windows(R), Windows Media(R) and PowerPoint(R) are trademarks of Microsoft Corporation. Triband(TM) is a trademark of ASUSTeK Computer, Inc. Any other trademarks or trade names mentioned are the property of their respective owners.

Broadcom Technical Contact
Rafael Sotomayor
Director of Marketing, Bluetooth Products

Source: Broadcom Corporation; BRCM Mobile & Wireless

Web site:

More from Electrical Equipment & Systems

All Topics