Polk, R. L. & Co.
Cincinnati, OH 45202-4280
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Prospecting Service targets commercial vehicle market.
Intended for commercial dealers and manufacturers, Polk Restricted States Prospect Model uses modeling methodology to offer companies ability to reach prime prospects with direct marketing in geographies with limited access to current market information. It shows dealers and manufacturers who to contact, where they are located, what type of business they operate, estimated number of commercial...
Read More »Polk Launches Web-Based Loyalty Analytics Solution for Automotive Industry
SOUTHFIELD, Mich. - Polk, the leader in automotive loyalty metrics and insight, has launched a new web-based Loyalty Analytics Tool. The intuitive solution provides automotive OEMs, agencies, and automotive-focused media immediate access to Polk's robust suite of U.S. automotive loyalty information, available 24/7 through a secure online portal. The new online Loyalty Analytics Tool provides...
Read More »Polk to Offer Aftermarket Insight during SEMA, AAPEX Shows
Polk executives participate in three sessions; Polk exhibits at AAPEX and SEMA feature latest in aftermarket offering SOUTHFIELD, Mich., Oct. 28 -- Several Polk executives will participate in educational sessions as part of the annual Specialty Equipment Market Association (SEMA) Show and Automotive Aftermarket Products Expo (AAPEX) next week in Las Vegas. Their presentations include insight from...
Read More »Polk Enhances Parts Demand Modules for Commercial Vehicle Aftermarket
Engine parts added to modules for better business decision-making among customers SOUTHFIELD, Mich., Oct. 20 - To better meet the needs of its commercial aftermarket customers, Polk has incorporated new resources and additional functionality to its Commercial Aftermarket Parts Demand Modules. The modules previously included demand forecasting for filters, brake components, lubricants and tires...
Read More »Polk Acquires AIC-® Price and Specification Business from Autobytel
Industry-leading data strengthens Polk's global offering, Autobytel Internet strategy SOUTHFIELD, Mich., Feb. 1 -- Autobytel Inc. (NASDAQ:ABTL) and R. L. Polk & Co. today announced Polk has purchased Automotive Information Center (AIC)Ã-®, the price and specification business of Autobytel. Through this acquisition, Polk will strengthen its platform for growth within the price and...
Read More »Prospecting Service targets commercial vehicle market.
Intended for commercial dealers and manufacturers, Polk Restricted States Prospect Model uses modeling methodology to offer companies ability to reach prime prospects with direct marketing in geographies with limited access to current market information. It shows dealers and manufacturers who to contact, where they are located, what type of business they operate, estimated number of commercial...
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