Prospecting Service targets commercial vehicle market.

Press Release Summary:



Intended for commercial dealers and manufacturers, Polk Restricted States Prospect Model uses modeling methodology to offer companies ability to reach prime prospects with direct marketing in geographies with limited access to current market information. It shows dealers and manufacturers who to contact, where they are located, what type of business they operate, estimated number of commercial vehicles they have, and specific class of vehicles they own.



Original Press Release:


R. L. Polk & Co. Announces Powerful Prospecting Solution for Commercial Dealers and Manufacturers


SOUTHFIELD, Mich., Feb. 14 - R. L. Polk & Co. announced today the launch of the Polk Restricted States Prospect Model, its latest commercial vehicle solutions product. Designed specifically for commercial dealers and manufacturers, the Polk Restricted States Prospect Model uses proprietary modeling methodology to offer commercial companies the ability to reach prime prospects with direct marketing in geographies with limited access to current market information.

Polk's innovative and exclusive solution is the only model of its kind for prospecting in the commercial market. It shows dealers and manufacturers who to contact, where they are located, what type of business they operate, the estimated number of commercial vehicles they have, and the specific class of vehicles they own.

"This powerful and highly accurate tool is a 'must-have' for all commercial dealers and manufacturers, who previously had limited access to marketing information, to plan their marketing strategy and to help drive their business growth," said Gary Meteer, director of Polk's Commercial Vehicle Group. "The Restricted States Prospect Model will help companies identify commercial prospects by vehicle type and fleet size."

The Restricted States Prospect Model may be combined with other Polk commercial vehicle solutions to drive strategic marketing, advertising and sales plans.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Italy, Japan, the Netherlands, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com/ .

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