Polk to Offer Aftermarket Insight during SEMA, AAPEX Shows
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Polk executives participate in three sessions; Polk exhibits at AAPEX and SEMA feature latest in aftermarket offering
SOUTHFIELD, Mich., Oct. 28 -- Several Polk executives will participate in educational sessions as part of the annual Specialty Equipment Market Association (SEMA) Show and Automotive Aftermarket Products Expo (AAPEX) next week in Las Vegas. Their presentations include insight from Polk's unique perspective and expertise in both the OEM and aftermarket segments of the industry. Among the highlights:
o Pat Reininger, Polk vice president of sales and client services, will
discuss trends within the hybrid/electric vehicle and small car segments
during his presentation as part of the Driving Green Performance panel
discussion at SEMA. The session on Tues., Nov. 2 from 9-11:30 a.m. in
the SEMA Awards Theatre, Upper South Hall, Booth 30239 at the Las Vegas
Convention Center. Reininger's presentation will include insight into
the proliferation of new technologies and models, current segment
performance compared to the overall industry, barriers to adoption and a
general outlook on the hybrid/electric and small car segments.
o Scott Huston, Polk key account manager, will take part in the panel
discussion titled Hot Products for 2011 - What Consumers Want, being
held on Tues., Nov. 2 from 1-2:00 p.m. at the Las Vegas Convention
Center, Room N259. Huston will present a high level snapshot of the
auto industry from Polk's perspective, including top vehicles registered
across a variety of categories, Polk's vehicle registration forecast and
additional insight into important factors relevant to the aftermarket.
o Polk president Tim Rogers will address AAIA Town Hall attendees and
focus on five important trends that Polk sees impacting the automotive
aftermarket in the coming years. The event will be held on Wed., Nov.
3, from 7-8:45 a.m. in the Venetian Ballroom at the Venetian Hotel as
part of AAPEX.
In addition to the executive presentations, Polk will feature a number of new solutions for wholesale distributors, retailers, program groups, jobbers, and service providers at its AAPEX booth #1038 at the Sands Expo Center Nov. 2-4. Polk also will participate in SEMA's Global Tire Expo, booth #40281 at the Las Vegas Convention Center Nov. 2-5.
About Polk
Polk is the premier provider of automotive information and marketing solutions. We collect and interpret global data, and provide extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. We help automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.
SOURCE Polk
CONTACT:
Michelle Culver,
Lambert,
Edwards & Associates,
+1-248-362-4200 x295,
mculver@lambert-edwards.com
Web Site: www.polk.com
