Transceiver Chip offers board layout flexibility.
Press Release Summary:
Model BCM54980 octal GbE PHY transceiver chip uses 90 nm process technology for peripheral component integration, and dissipates less than 500 mW of power per port. It features fully configurable channel swapping capabilities that compensates for cable wiring errors in patch panel, and simplifies board design for high density switch designs. Hardware accelerated CableChecker(TM) technology reduces cable diagnostic run time. It suits switches, servers, and data center applications.
Original Press Release:
Broadcom Introduces the Industry's Lowest Power and Smallest Sized 8-Port Gigabit Ethernet Physical Layer Transceiver
World's Highest Performance Octal GbE PHY Device Manufactured in 90-nm Process Technology Delivers the Lowest Power and Reduces Board Space by Up to 40 Percent
LAS VEGAS, Interop 2006, May 1 -- Broadcom Corporation (NASDAQ:BRCM), a global leader in semiconductors for wired and wireless communications, today strengthened its leadership position in the networking silicon market by introducing the industry's lowest power and smallest sized 8-port Gigabit Ethernet (GbE) physical layer (PHY) transceiver chip. This first of its kind octal GbE PHY device is manufactured in a 90-nanometer (nm) process technology, dissipating less than 500 milliWatts of power per port while reducing printed circuit board (PCB) space by up to 40 percent in high density metro and enterprise switch designs. The new 90-nm octal PHY features a high level of peripheral component integration that enables significant bill-of-materials (BOM) cost savings for low-end and high-end switches, servers and data center applications.
As today's networking systems require more density, designers have increasingly turned to PHY transceiver chips that are capable of offering optimized power dissipation, package size and BOM cost. The use of a smaller process geometry provides these benefits as well as better performance. While other vendors are currently using the 0.13 micron process technology for their PHY transceiver products, Broadcom has distanced itself from the competition by being the first company in the industry to move to a more advanced 90-nm process technology for a higher level of integration. This, in turn, results in further reductions in power, package size and overall system cost for higher density enterprise and metro networking designs.
According to a recent report from industry analyst firm The Linley Group entitled "Networking Silicon Market Share 2005," Broadcom was last year's worldwide revenue leader in GbE copper PHYs, generating more than twice the revenue of its nearest competitor and capturing a 62 percent share of the market. Today's introduction of the Broadcom® BCM54980 octal GbE PHY transceiver chip allows Broadcom to continue its industry leadership role.
"With the introduction of the company's new BCM54980 octal PHY product, Broadcom is well positioned for sustained growth in the Gigabit Ethernet copper PHY market," said Bob Wheeler, Senior Analyst at The Linley Group. "In fact, our market share study shows that Broadcom grew its GbE PHY share faster than any of its competitors in 2005."
Announced today is Broadcom's BCM54980 octal Gigabit Ethernet PHY transceiver that provides a number of additional features and unique technologies such as:
o Fully configurable channel swapping capabilities that allow more flexible board design. This proprietary Broadcom technology can compensate for cable wiring errors in the patch panel or bad cabling in general, and also simplifies board design and layout for high density switch designs.
o Hardware accelerated CableChecker(TM) technology for faster cable diagnostic run time
"Broadcom leads the Gigabit Ethernet networking IC market by consistently developing industry first technological innovations," said Nariman Yousefi, Vice President and General Manager of Broadcom's PHY/Transceiver, High-speed Interconnect and Optical Lines of Business. "The BCM54980 octal GbE PHY transceiver chip underscores our winning strategy that strives to provide customers with advanced, field-proven technologies that deliver the best mix of power, footprint and cost effectiveness."
Availability
The Broadcom BCM54980 octal GbE PHY transceiver is sampling today to early access customers and is housed in a ball grid array (BGA) package. Pricing is available upon request.
Broadcom will demonstrate the new BCM54980 device at Interop 2006, located at the Mandalay Bay Convention Center, Las Vegas, Level 2 - Reef A, B and C Rooms, from May 2-4, 2006.
About Broadcom
Broadcom Corporation is a global leader in semiconductors for wired and wireless communications. Our products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. Broadcom provides the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything®.
Broadcom, one of the world's largest fabless semiconductor companies with annual revenue of more than $2.5 billion, is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at 1-949-450-8700 or at www.broadcom.com.
Broadcom Trade Press Contact
Mike He
Public Relations Manager
408-922-8083
mhe@broadcom.com
Broadcom Technical Contact
Ali Abaye
Senior Product Line Manager
949-926-7339
aabaye@broadcom.com
Source: Broadcom Corporation; BRCM Enterprise Networking
Web site: www.broadcom.com/
