Starter Kit helps debug serial memory products.

Press Release Summary:




Supporting all Microchip serial EEPROM devices, single-board MPLAB® Starter Kit for Serial Memory Products (Part No. DV243003) obtains power from PC/laptop USB port and runs under MPLAB IDE to accelerate debugging and system integration. No additional power-supply connections are needed, and entire memory contents are displayed on screen for verification and editing. Kit also logs endurance cycles and stores memory contents in files for archiving and analysis.



Original Press Release:



Microchip Technology Announces MPLAB® Starter Kit for Serial Memory Products



High-Speed, Easy-to-Use Kit Connects Through USB and Runs Under Microchip's MPLAB IDE, Enabling Faster Time To Market

CHANDLER, Ariz., May 5, 2008 [NASDAQ: MCHP] - Microchip Technology Inc., a leading provider of microcontroller and analog semiconductors, today announced the MPLAB® Starter Kit for Serial Memory Products (Part # DV243003). Featuring a compact design, the high-speed, easy-to-use kit supports all of Microchip's serial EEPROM devices, including the new UNI/O(TM) family. The single-board kit obtains power from the USB port on a PC or laptop and runs under the familiar MPLAB Integrated Development Environment (IDE), enabling faster debugging and system integration, with shorter time to market.

"This new MPLAB Starter Kit elevates Microchip's serial EEPROM development-tool offerings to higher levels of efficiency and performance," said Derek Carlson, Microchip's vice president of Development Tools. "This pairs a powerful memory tool to the MPLAB IDE with a single USB connection, simplifies set up and establishes an almost instant learning curve for first-time use. This kit is the latest addition to Microchip's broad line of user-friendly development tools."

Whereas other serial EEPROM tools are simply programmers, the MPLAB Starter Kit for Serial Memory Products displays the entire memory contents on screen for quick verification and editing. It also logs endurance cycles and stores memory contents in files for archiving and analysis. Additionally, because the kit derives power over USB, its operation is fast. No additional power-supply connections are needed, which enhances the kit's portability and enables the highest performance at a record low cost.

Availability
The MPLAB Starter Kit for Serial Memory Products (Part # DV243003) can be ordered at www.microchipdirect.com, for $79.98. For further information, contact any Microchip sales representative or authorized worldwide distributor, or visit Microchip's Web site at www.microchip.com/memorykit.

Microchip Customer Support
Microchip is committed to supporting its customers by helping design engineers develop products faster and more efficiently. Customers can access four main service areas at www.microchip.com. The Support area provides a fast way to get questions answered; the Sample area offers free evaluation samples of any Microchip device; microchipDIRECT provides 24-hour pricing, ordering, inventory and credit for convenient purchasing of all Microchip devices and development tools; finally, the Training area educates customers through webinars, sign-ups for local seminar and workshop courses, and information about the annual MASTERs events held throughout the world.

About Microchip Technology
Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Ariz., Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at www.microchip.com.

Note: The Microchip name and logo, and MPLAB are registered trademarks of Microchip Technology Incorporated in the U.S.A. and other countries. UNI/O is a trademark of Microchip Technology Inc. in the U.S.A. and other countries. All other trademarks mentioned herein are the property of their respective companies.

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