Service prepares and cleans data for Siebel CRM On Demand.

Press Release Summary:

CleanMove(TM) turnkey service for Siebel CRM On Demand standardizes and cleanses data migrating into Siebel CRM On Demand from legacy system, minimizing transition time and customer staff impact. It handles data in areas such as de-duping, referential integrity checking, pick list value validation, and required field population. It also handles address mapping, phone number and date formatting, as well as owner assignment.

Original Press Release:

ActivePrime, Inc. Launches CleanMove(TM) Turnkey Service for Oracle's Siebel CRM On Demand

CleanMove Quickly Prepares and Cleanses Data for Migration Into Siebel CRM On Demand

PASADENA, Calif., Oct. 23 -- ActivePrime, Inc.(TM), the leading supplier of context independent data cleansing solutions announces today the availability of the CleanMove(TM) turnkey service for Oracle's(R) Siebel CRM On Demand. Offered in conjunction with Siebel CRM On Demand Professional Services, the CleanMove turnkey service standardizes and cleanses data migrating into Siebel CRM On Demand from a legacy system significantly reducing the transition time and customer staff impact.

"Customers during the transition into Siebel CRM On Demand look for 2 things -- 1) the shortest possible time to going live with their new CRM solution, and 2) initiating their new application with the highest quality data possible," said Mark Taylor, executive vice president of marketing and business development, ActivePrime. "ActivePrime's CleanMove turnkey service along with Siebel CRM On Demand Professional Services meets these goals while the customer's staff goes about the revenue producing business of the company."

"CRM On Demand customers have placed data quality high on their list in migration projects, but often did not have the staff time or tools to cleanse the data in a timely manner," said Louis Peters, Director, On Demand Professional Services, Oracle. "ActivePrime's CleanMove turnkey service, along with our services, helps ensure that customer data will be cleansed and migrated in time to meet their go-live schedule."

CleanMove turnkey service for Siebel CRM On Demand cleanses and standardizes data in the following areas:

o De-duping
o Referential integrity checking
o Pick list value validation
o Required field population
o Address mapping
o Phone number formatting
o Date formatting
o Owner assignment

CleanMove joins CleanCRM(TM) as part of the CleanData(TM) portfolio of services and products offered by ActivePrime, Inc.

ActivePrime, Inc. is a Certified Partner in the Oracle PartnerNetwork.

About the Oracle PartnerNetwork

Oracle PartnerNetwork is a global business network of 17,700 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer to their customers, leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle can qualify for the Oracle Certified Partner levels.

About ActivePrime Incorporated

ActivePrime offers the CleanData(TM) portfolio of context independent data quality and conditioning services and products for customer data. Based on a patent-pending Data Conditioning Framework(TM) the CleanData(TM) product and services family delivers sophisticated data conditioning that finds and corrects duplicate, incomplete and erroneous information.


Oracle, JD Edwards, PeopleSoft, and Siebel are registered trademarks of Oracle Corporation and/or its affiliates.

CONTACT: Mark Taylor of ActivePrime, Inc., +1-603-548-2598

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