New ColorSnap Color ID Helps Consumer Discover and Confidently Select Colors

Press Release Summary:

  • Eight color ID palettes include creative, dreamer, enthusiast, free spirit, minimalist, naturalist, nurturer and trendsetter
  • Creative palette offers bold blues and reds, supplemented with crisp neutrals to create a cohesive yet colorful look
  • Dreamer palette features primarily neutrals, accented by inspiring pinks and blues, to encourage dreamers to breathe deeply and enjoy the moment

Original Press Release:

New Color Collection Offers Paint Palettes with Personality

Sherwin-Williams ColorSnap® Color ID simplifies color selection with eight themed palettes, empowering DIYers to create spaces that feel unique to them

Cleveland, June 19, 2019 /PRNewswire/ -- Sherwin-Williams is announcing the launch of ColorSnap® Color ID, a new collection of eight personality-based color palettes. Color ID was designed to help consumers easily discover and confidently select colors they love for their home.

The new palettes include Creative, Dreamer, Enthusiast, Free Spirit, Minimalist, Naturalist, Nurturer and Trendsetter. Each personality offers 16 colors carefully selected by Sherwin-Williams experts to be used seamlessly together, allowing for countless combinations and a unique, personalized space.

"Everyone wants their home to feel personal, but when it comes to expressing themselves through paint color, making a decision can feel overwhelming—especially for less-experienced DIYers," said Sue Wadden, director of color marketing for Sherwin-Williams. "Color ID helps these aspiring decorators confidently find the colors that move them, build a palette that feels personalized and watch as their house transforms into their home."

To discover their Color ID, consumers can visit and go through an interactive experience where "their wall" will quiz them on their design preferences or interact with the Color ID in-store display at any of the 4,300+ Sherwin-Williams locations across the U.S. and Canada.

The eight Color ID palettes and corresponding colors are:


The Creative is a unique and inventive seeker of possibilities. This palette offers bold blues and reds, supplemented with crisp neutrals to create a cohesive yet colorful look.


The Dreamer is calm, optimistic and brimming with hope. This palette features primarily neutrals, accented by inspiring pinks and blues, to encourage Dreamers to breathe deeply and enjoy the moment.


Enthusiasts are open-minded and eagerly immerse themselves in everything they do. This palette reflects their passion with saturated shades, including olive, burgundy and mustard.

Free Spirit

Free Spirits are unique and daring, walking to the beat of their own drum. This palette is inspired by their worldly, wandering nature and defined by bold blues and greens with balancing tans and pinks.


The Minimalist finds joy in simplicity and beauty in all things. This palette has muted blues and grays that make their home an uncluttered retreat in which they can relax and be themselves.


The Naturalist thrives in fresh air and embraces the outdoors. This palette features soothing blues, greens and yellows to bring the peaceful and calming essence of nature indoors.


The Nurturer is compassionate and caring, making them a natural and openhearted host. This palette is filled with warm beiges and comforting greens to make their space welcoming to all.


Trendsetters are confident, inspiring and fashionable—and their home is no different. This palette features trending pinks and botanical greens to showcase their role as a style leader.

ColorSnap Color Tools

Color ID is part of ColorSnap, a comprehensive suite of Sherwin-Williams color selection tools, including ColorSnap Match, a device that can scan a piece of furniture or decor and match it to the closest Sherwin-Williams color; ColorSnap AR, which virtually paints your room in real time using augmented-reality technology; and ColorSnap Visualizer for Web and Mobile, a tool that will virtually paint the walls of an uploaded photo.

Learn more about the new ColorSnap Color ID collection and other color selection resources, including a new curated collection of the 48 most popular whites organized by color temperature to simplify finding the perfect shade, at

Ask Sherwin-Williams™

For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation's largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,300 neighborhood stores across North America. For more information, visit Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.


Lauren Cox


Source Sherwin-Williams

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