Momentive Featured Specialty Silicones for Personal and Home Care Applications at PCHi 2011 in China


ALBANY, N.Y., February 25, 2011 - Momentive Performance Materials showcased its growing portfolio of specialty silicone products for the personal care and home care industries at the Personal Care and Homecare Ingredients (PCHi) show in Shenzhen, China, February 22-24, 2011. High technology Silsoft*, Velvesil*, Tospearl* and Softouch* products from Momentive Performance Materials are used by personal care companies around the world to enhance the performance and sensory experience of cosmetics, hair care, skin care, shower and bath, sun care and toiletry products. Select Formasil* and Silwet* products for home care can help enhance the performance of household cleaning and polishing products, as well as laundry care products.

"In the past 12 months, we have launched innovative personal and home care additives that leverage our global leadership in silicone technology," said David Cohon, Global Marketing Director, Personal & Home Care, Momentive Performance Materials. "These specialty offerings are excellent candidates to consider in the formulation of high performance products that offer a number of benefits, from enhanced sleekness and shine in hair care to greater smoothness and silkiness in skin care, as well as improved efficacy in daily household and car care products."

At PCHi, Momentive Performance Materials displayed a comprehensive line of advanced personal care and home care solutions that included:

o Velvesil 034 organosilicone gel - an excellent candidate to consider for helping dispense and disperse cosmetic ingredients without tackiness. Formulators of cosmetics, hair care and skin care products can consider the Velvesil 034 cross-linked polymer network for a variety of enhancements, from brighter and more uniform color in make-up formulations to the improved stability of a wide range of personal care products. This structurant also offers exceptional compatibility with many organic ingredients used in today's personal care formulations.

o Silsoft family of products - products that can help soften, smooth, condition, improve feel and retain a wide range of performance benefits for hair care and skin care applications.

o Tospearl microspheres - micro-fine, spherical, cross-linked siloxane particles that are an excellent product to consider for providing an exceptional feel to skin when incorporated into a variety of cosmetic formulations. These benefits include excellent lubricity of skin lotions and lipsticks, reduction of powder agglomeration in pressed powders, good spreadability in skin creams and soft focus effect.

o Softouch boron nitride -testing has demonstrated that this product line may significantly enhance the performance of many cosmetic products due to its soft focus properties and non-transfer characteristics.

o Formasil silicone additives - excellent candidates to consider for easy incorporation and formulation into household end products. Formasil additives are typically compatible with commonly used ingredients, and generally provide benefits such as release, gloss and a good feel to household surfaces including glass, rubber, ceramic, fabric and countertops.

For more information about Momentive Performance Materials solutions for the personal and home care industries, please call 800.295.2392 in North America (+607.786.8131 everywhere else) or visit www.momentive.com.

About Momentive Performance Materials Inc.

Momentive Performance Materials Inc. is a global leader in silicones and advanced materials, with a 70+ year heritage of being first to market with performance applications for major industries that support and improve everyday life. The Company delivers science-based solutions,by linking custom technology platforms to opportunities for customers. Momentive Performance Materials Inc. is an indirect wholly-owned subsidiary of Momentive Performance Materials Holdings LLC. Additional information is available at www.momentive.com.

About the New Momentive

Momentive Performance Materials Holdings LLC is the ultimate parent company of Momentive Performance Materials Inc. and Momentive Specialty Chemicals Inc. (collectively, the "new Momentive"). The new Momentive is a global leader in specialty chemicals and materials, with a broad range of advanced specialty products that help industrial and consumer companies support and improve everyday life. The company uses its technology portfolio to deliver tailored solutions to meet the diverse needs of its customers around the world. The new Momentive was formed in 2010 through the combination of entities owned by Momentive Performance Materials Inc. and Hexion Specialty Chemicals Inc. The company is controlled by investment funds affiliated with Apollo Global Management, LLC.

Media Contact-Americas

Nancy Pitts

Nancy.Pitts@momentive.com

+001-203-801-0836

Media Contact-Europe, Middle East & Africa

Fabienne Verrey-Kalaidjian

Fabienne.Verrey-Kalaidjian@momentive.com

+41 (0) 22 792 2856

Media Contact-Asia/Pacific

Joyce Sun

Joyce.Sun@momentive.com

+86-21-507 937 39

Related

All Topics