LED Modules target multi-deck refrigerated display cases.

Press Release Summary:




Measuring ½ in. high, Affinium(TM) Value-plus and Vision-plus LCM310 LED Cooler Modules replace traditional tubular fluorescent lamps under shelf and in canopy of multi-deck display cases and are suited for multi-tiered displays of meat, dairy, and deli items. Range of wattages, lengths, and color temperatures support variety of merchandising needs and are driven by Philips Xitanium(TM) LED power driver. Compliant with RoHS, modules provide white light that is free of dark spotting.



Original Press Release:



Philips Expands Family of Affinium(TM) LED Refrigerated Display Lighting to Include New LCM310 Cooler Modules for Multi-Deck Displays



ROSEMONT, IL - Philips Lighting Electronics is proud to announce the expansion of its popular family of Philips Affinium(TM) LED modules for refrigerated displays to include its new Value-plus and Vision-plus LCM310 LED Cooler Modules for multi-deck display cases. With refrigerated displays accounting for a large percentage of a typical food store's energy consumption, the Affinium LCM310 represents a high-performing and energy-efficient solution which delivers enhanced visual impression of merchandise within under-shelf and multi-deck applications.

Currently the thinnest and most unobtrusive LED profile in the market at just ½" high, Affinium LCM310 Cooler Modules are designed to replace traditional tubular fluorescent lamps under the shelf and in the canopy of multi-deck display cases and are ideal for open, multi-tiered displays of meat, dairy, and deli items. The Value-plus and Vision-plus modules are available in a range of wattages, lengths, and color temperatures to support a wide variety of merchandising needs and are driven by a Philips Xitanium(TM) LED power driver.

As with Philips' previous range of Affinium LED modules for glass door-refrigerated displays, Affinium LCM310 modules for multi-deck displays can reduce the lighting load of a refrigerated display case by up to 80% over fluorescent technology while delivering equivalent or better lighting that is free of dark spotting. The LED modules feature a rated average life of 50,000 hours and provide safe and attractive white light. In contrast to their fluorescent counterparts, Affinium LED modules minimize maintenance concerns and provide a highly sustainable, mercury-free, and lead-free lighting solution for refrigeration. The Affinium LCM310 system is also fully compliant with RoHS, a worldwide directive which ensures the product's restricted use of certain hazardous substances.

A leading provider of innovative and energy-efficient lighting solutions, Philips is achieving great strides in solid-state lighting design and application globally and delivering a wide array of very real and viable LED-based alternatives for lighting users today. Through its demonstrated expertise in all areas of the LED chain, from chip design to heat management to optics and more, Philips' cutting-edge solutions meet end-user needs while fully promoting environmental responsibility and sustainability.

Philips' new LCM310 LED Modules now allow grocers to benefit from the advantages of LEDs in their refrigerated multi-deck applications, providing an enhanced visual experience for customers and a significant opportunity for cost savings for retail operators. For more information on our LED modules for refrigeration, please visit http://www.philips.com/ledrefrigeration.

For further information, please contact:

Philips Lighting Electronics North America

Susan Bloom

Tel: (732) 563-3517

E-mail: susan.bloom@philips.com

About Philips Lighting Electronics North America

A leader in the ballast industry for over 60 years, Philips Lighting Electronics offers a full line of Philips Advance branded ballasts and Xitanium® drivers for fluorescent, HID, and LED light sources to the market's broad range of lighting fixture manufacturers and electrical distributors. For more information on Philips Lighting Electronics' complete product line and range of Smart Solutions¤, visit www.philips.com/advance or call (800) 322-2086. Philips Lighting Electronics is a division of Philips Electronics North America. News from Philips Lighting Electronics and Philips is located at http://www.philips.com/media.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of $38 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at http://www.philips.com/newscenter.

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