Fairchild Semiconductor's µSerDes(TM) Selected by LG Electronics for its New Line of Ultra-Sleek 'Chocolate' Cell Phones
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FIN24AC offers the smallest, lowest EMI, lowest power consumption serialization device for ultra-portable applications
South Portland, Maine--March 8, 2006--Fairchild Semiconductor (NYSE: FCS), the leader in serialization solutions for the ultra-portable market, announces that its FIN24AC µSerDes(TM) (micro-SerDes) has been selected for use in LG Electronics' new "Chocolate" phones, the first series of LG's Black Label cell phones. The FIN24AC was chosen for its unmatched ability to ease design complexity, reduce size, lower EMI and save battery-power in LG's extremely sleek, multi-functional cell phone designs.
"LG's latest slim-slide style cell phones are only 14.9mm thick and provide multiple functions for taking photos with a 1.3 megapixel camera, surfing the Internet and listening to music," said Fairchild's Matt Johnson, Interface product line manager. "As the smallest, lowest EMI, lowest power serialization device on the market, Fairchild's µSerDes solution meets the needs of the latest generation of cell phones and other ultra portable applications. We are very pleased that LG chose the FIN24AC for their new state-of-the-art products."
"Our customers insist on having as many different features as possible packed into an extremely thin, ultra-modern phone," said Sung-Il Ha, LG Electronics' senior engineer. "However, providing converged functionalities in a small space poses the dual challenge of diminishing unwanted noise while maximizing battery power. Fairchild's FIN24AC was integral in making our new Chocolate phones a success by answering these critical design requirements."
Fairchild's µSerDes serializer/deserializer solution in a small form factor is ideal for solving the increasingly complex design challenges posed by converging product features in ultra-portable and consumer applications such as cell phones. The µSerDes devices reduce traditionally wide parallel paths of data to a high-speed serial link, therefore reducing the number of cables in clamshell and hinge cell phones and other portables to six to seven times fewer wires. By using Fairchild's patented Current Transfer Logic(TM) (CTL(TM)) technology, µSerDes devices are able to reduce EMI by 30 to 40dB at the fundamental frequency while reducing troublesome harmonics to less than -100dBm. This allows µSerDes devices to meet EMC standards for portable devices. Additionally, standby power consumption, a critical parameter affecting battery life and cell phone talk time, is ten times lower with the µSerDes than with any other solution.
More information about the FIN24AC can be found at www.fairchildsemi.com/pf/FI/FIN24AC.html. For information about µSerDes(TM) products, please go to fairchildsemi.com/applications/userdes.html. For information on other Fairchild products, design tools and sales contacts, please visit www.fairchildsemi.com.
About Fairchild Semiconductor:
Fairchild Semiconductor (NYSE: FCS) is the leading global supplier of high-performance power products critical to today's leading electronic applications in the computing, communications, consumer, industrial and automotive segments. As The Power Franchise®, Fairchild offers the industry's broadest portfolio of components that optimize system power. Fairchild's 9,000 employees design, manufacture and market power, analog & mixed signal, interface, logic, and optoelectronics products. Please contact us on the web at www.fairchildsemi.com.
About LG Electronics, Inc.:
LG Electronics, Inc. (KSE: 06657.KS) is the world's major force and a technology innovator in electronics, information and communications products. The company has more than 70,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world's largest producer of CDMA handsets, DVD players, optical storage devices, air conditioners, canister vacuum cleaners and microwave ovens. With total revenue of more than US$ 35 billion (non-consolidated), LG Electronics comprises four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.
LG Electronics Mobile Communications Company is the world's leading manufacturer of UMTS (WCDMA), CDMA and GSM handsets, and is the fastest-growing manufacturer of mobile phones worldwide. The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit www.lge.com.
Contacts:
Fairchild Semiconductor
Sona Kim
Marketing Communications
Fairchild Semiconductor
3001 Orchard Parkway
San Jose, CA 95134
(408) 822-2279 o Fax: (408) 822-2410
Email: sona.kim@fairchildsemi.com
Agency Contact
Marsha Lisak
Account Executive
WelComm, Inc.
7975 Raytheon Rd. Ste 340
San Diego, CA 92111
(805) 223-2311 o Fax: (858) 279-5400
Email: marsha@welcomm.com
