Encapsulation and Delivery System suits skin care products.

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Amerchol Introduces SatinFX(TM) Delivery System

Encapsulation Technology for Skin Care Products Launched at In-Cosmetics 2008 in Amsterdam Piscataway, NJ - April 15, 2008 Amerchol, a business unit of The Dow Chemical Company and its consolidated affiliates, today introduced a new, patent-pending encapsulation and delivery system at In-Cosmetics 2008 in Amsterdam, the Netherlands. Known as SatinFX(TM) delivery system, this versatile, easy-to-use technology enables both hydrophobic and hydrophilic actives to be encapsulated in a variety of skin care products. The introduction of the SatinFX(TM) delivery system is another example of Amerchol's strategy to bring new technologies to the personal care industry in support of market needs meant to fulfill the increasingly sophisticated demands of the consumer. The SatinFX(TM) delivery system helps to address formulators' need to improve the stability and delivery of active ingredients, in response to the consumer demand for more effective, multifunctional skin care products. "Improving the stability of sensitive actives such as Vitamin C is a critical need of many skin care formulators," said Denise Elias-Costrini, global marketing manager for Amerchol. "Our SatinFX(TM) delivery system provides enhanced stability over time, which helps prevent oxidation of the actives and discoloration of the finished product." In addition to enhanced stability, the SatinFX(TM) delivery system also enables the encapsulation of "incompatible" ingredients to provide multiple performance benefits. For example, it can be used to encapsulate dihydroxyacetone (DHA) and amino acids to create sunless tanning products that also provide anti-aging benefits. The SatinFX(TM) delivery system can also be used to improve the aesthetic properties of many formulations, such as facial creams, eye gels and serums, and body lotions. "Some actives provide significant benefits to the skin, such as alpha hydroxy acids, but they can also be very irritating. By encapsulating these actives, the potential for skin irritation is reduced, which helps to provide a better experience for the consumer," commented Elias-Costrini. To learn more about this exciting new product, visit Amerchol at booth F 196 at In-Cosmetics, or on the web at www.amerchol.com. About Amerchol Amerchol, a business unit of The Dow Chemical Company and its consolidated affiliates, is a global manufacturer and marketer of performance ingredients for use in personal care product applications. These ingredients are primarily emollients, moisturizers, deposition aids, conditioners, and thickeners and find the majority of their uses in consumer skin care and hair care products. As part of Dow Wolff Cellulosics, Amerchol is dedicated to providing solutions based on sustainable chemistry, and is able to leverage the technologies and capabilities of the Dow Wolff Cellulosics to the personal care industry. For more information, please visit our website at www.amerchol.com. About Dow With annual sales of $54 billion and 46,000 employees worldwide, Dow is a diversified chemical company that combines the power of science and technology with the "Human Element" to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in around 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. ®(TM)* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow