Arkema, the expert in glass bottle coating solutions, has joined Carlsberg's program to develop next generation of high quality packaging products, called "upcycling". This initiative was officially announced by Carlsberg on January 21st, and was presented at the World Economic Forum in Davos (Switzerland).
This "upcycling" approach driven by the Carlsberg Circular Community (CCC) working team follows the Cradle to Cradle® analysis method to assess packaging products (eco-toxicological profile, lifecycle analysis) enabling Carlsberg to rethink its packaging materials. This new generation packaging will still meet all quality standards while also improving environmental impact (reduced dependence on raw materials, increase of recycling). Carlsberg's target is to achieve Cradle to Cradle® certification for at least three products by 2016.
Arkema is one of the six global leading suppliers to the beverage packaging industry to have been selected by Carlsberg to develop a new generation of packaging products that are optimized for recycling and reuse with the scientific institute EPEA as quality assurance evaluator.
"We are very proud to have been selected by Carlsberg to join in this innovative initiative which entails designing eco-responsible and sustainable packaging thanks to comprehensive cooperation with suppliers. Our products significantly improve the lifetime of returnable glass bottles, and so are entirely consistent with this initiative" explains Marc Maggiani, Manager of Arkema's Glass Coatings business.
Arkema has been selected for its world-unique know-how in the field of protection of returnable glass bottles. Its Kercoat® protective coating and Opticoat® masking coating technologies considerably improve the appearance and service life of returnable glass bottles. Consequently, number of reuse cycles for Kercoat®Opticoat® treated bottles is multiplied by a factor of three, to some 50 cycles, with a resulting reduction of some 20% in the maintenance costs of glass bottles for the filling industry.
The application of Kercoat® and Opticoat® protective and masking coating solutions on bottling lines and the related service not only delay the onset of scuffing, but also mask it when appearing.
A global chemical company and France's leading chemicals producer, Arkema is building the future of the chemical industry every day. Deploying a responsible, innovation-based approach, we produce state-of-the-art specialty chemicals that provide customers with practical solutions to such challenges as climate change, access to drinking water, the future of energy, fossil fuel preservation and the need for lighter materials. With operations in more than 40 countries, some 14,000 employees and 10 research centers, Arkema generates annual revenue of Euros6.1 billion, and holds leadership positions in all its markets with a portfolio of internationally recognized brands.
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