The New Line of Improved Ceramic Nonstick Coatings from Whitford

What you should know about new Fusion and the PFOA- & PTFE-free ceramic "nonstick" coating category

Elverson, PA. Ceramic coatings have been the talk of the cookware market for more than a year. Why has it taken Whitford, supposedly the leader in cookware coatings innovation, so long to bring out a ceramic product?

The answer is simple: Whitford did not want to launch such a product until we had a meaningful product improvement to offer. And now we do with new Fusion.

What Fusion offers over conventional nonsticks

1. It is totally free of any PTFE and PFOA, the two ingredients which, however unfairly, have received negative publicity recently (all ceramic coatings are free of these).

2. Because it is ceramic, Fusion (like others) can be taken to extreme temperatures (850°F/455°C). If for any reason a fry pan, for example, is left on high heat with nothing in it, the coating is far more likely to survive than conventional nonsticks, which begin to decompose slowly at 650°F/345°C.

3. It is entirely waterborne (many conventional nonsticks use some amount of solvents).

4. It cures at a lower temperature, using less energy and saving money.

What Fusion offers over other ceramic nonsticks

There is something not often mentioned by ceramic-coating suppliers: most ceramic coatings involve some fairly complicated chemistry that makes them difficult to apply.

But we have simplified the application process by reducing the number of packs that the applicator must combine. Our two-coat ceramic system needs only two packs for the base- and topcoat, less than the others.

The other ceramics are also two-coat systems. While this is not new and can be handled by most applicators, each coat is made up of several "packs" that must be combined, mixed and "aged" precisely before being sprayed onto cookware. Once mixed, ceramic coatings must be used promptly (they have a short "pot life").

There can be as many as 3 or 4 packs each for the base- and the topcoat. The cure profile and process-control requirements are more demanding (and therefore subject to error). Improper preparation and application can result in excessive inprocess rejects and customer returns.

They require a coater experienced in the application of ceramic coatings.

For more information, please contact Whitford at

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