Seco Tools Partners with dgs Marketing Engineers
Metalworking cutting tool manufacturer selects new agency of record for North America
Troy, Michigan, January 17, 2011 - Seco Tools Inc. has named dgs Marketing Engineers as its new primary agency
of record for integrated marketing services in North America effective January 15, 2011.
"We immediately realized that Seco Tools would benefit from the highly experienced staff of dgs Marketing
Engineers and the agency's extensive work in the metalworking industry and various market segments within that
industry. Experience was the deciding factor in partnering with dgs," said Mike Parker, Director, Marketing &
Product Development at Seco Tools Inc. "We've set specific marketing and public relations goals, and we expect
dgs will drive those initiatives by helping to not only cultivate the strategies we have in mind, but by also
generating new and different ideas we might have never considered."
"Both in terms of our industry experience and our business culture, Seco is a perfect fit for us," said Marc Diebold,
president and CEO of dgs Marketing Engineers. "Seco is a progressive, energetic and innovative company with
some very aggressive goals, and we are excited to be part of their team."
Celebrating its 25th anniversary in 2011, dgs Marketing Engineers is a full service marketing communications
agency specializing in the manufacturing industry and is the agency of record for some of the world's leading
brands in manufacturing and metalworking. As part of the new partnership with Seco Tools, dgs will provide a
broad range of integrated marketing services and the expertise of a staff experienced in processing and
communicating technical information and in addressing marketing issues specific to manufacturing.
About Seco Tools
Seco Tools Inc. is part of Seco Tools AB (Fagersta, Sweden), a world leader in metalworking technologies. Seco is
committed to solving its customers' ever-increasing demands for greater productivity, quality and cost-effectiveness
by offering a full range of tools for milling, turning, holemaking, and threading applications as well as service and
software solutions. Its cutting tools and related technologies are sold through a network of more than 250
authorized distributors in the United States, Canada and Mexico.
Contact:
Lisa Seidl,
Manager - Marketing Communications
248-528-5444
lseidl@secotools.com
Seco Tools Inc.
2805 Bellingham Dr.
Phone: 248-528-5200
Troy, MI
48083-2046 USA
Fax: 248-528-5606
Phone: 248-528-5220
Web: www.secotools.com
Technical Support Customer Service
Phone: 1-800-TEC-TEAM
Customer Service
Phone: 248-528-5220
Fax: 248-528-5250
