Michelin Man Never Sleeps


Virtual Newsroom Offers 24-7 Access to Latest News from Michelin North America

GREENVILLE, S.C., Jan. 8 /PRNewswire/ -- Journalists can often tell time by their deadlines because they loom at all hours of the day. To make it easier for reporters to research and compile stories, Michelin North America has created a virtual newsroom at www.michelinmedia.com/ that offers the latest news, photography and broadcast quality video around the clock.

Journalists can review information on every aspect of the company and, after completing a simple registration process, can download the full content, including high resolution photography and digital video at no charge.

"Today, information is instantaneous," said Lynn Mann, director of public relations for Michelin North America, Inc. "Our commitment is to make information from Michelin easy to access and always available to the media. The virtual newsroom gives us the ability to post news -- from racing results to international developments that impact North America -- literally at any time, day or night."

The site offers easy navigation to information and breaking news from every facet of Michelin North America, including every product line from bicycle and passenger car tires to giant earthmover tires and travel guides. The site was developed and is maintained by Wieck Media.

The world's largest tire maker, Michelin (http://www.michelin.com/) manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America. Headquartered in Greenville, S.C., Michelin North America employs more than 23,000 and operates 20 plants in 16 locations.

For more information, visit www.michelinmedia.com/ .

Source: Michelin

CONTACT: Phil Romba, +1-864-458-4511, phil.romba@us.michelin.com, or Lynn Mann, +1-864-458-4698, lynn.mann@us.michelin.com, both of Michelin North America

Web site: http://www.michelin.com/
http://www.michelinmedia.com/

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