Endevco and Brüel & Kjaer Announce Termination of Reseller Relationship
Sensing solutions leader Endevco will terminate its non-exclusive reseller relationship with Bruel & Kjaer effective December 31 of this year. The change will provide Endevco customers with additional flexibility in working with the company's various sales channels in Europe and Asia.
August 20, 2008
Endevco Corporation, a Meggitt group company and the leader in sensing solutions for demanding vibration, shock and pressure applications, has announced the termination of its non-exclusive reseller relationship with Denmark-based Brüel & Kjær, effective December 31, 2008.
"Our current global strategic objectives include an aggressive expansion of our sales channels around the world to provide our customers with the highest levels of service in all regions," said David Kertes, Endevco Director of Sales and Marketing. "The relationship with Brüel & Kjær has been very productive over the years. However, our sales channel strategy must respond to the globalization and natural evolution of business goals and market opportunities."
This development will provide Endevco customers with an important new degree of flexibility in now being able to work directly with any of its local direct sales personnel, resellers and representatives in Europe and Asia. Brüel & Kjær will continue to be an Endevco customer for their own internal uses.
"Endevco and Brüel & Kjær have had a successful cooperation for almost 10 years, and we expect to continue using Endevco products in our solutions," said Peter Henning, Marketing Manager, Brüel & Kjær Sound & Vibration Measurement A/S.
Endevco, a Meggitt group company, is the world's leading designer and manufacturer of dynamic instrumentation for vibration, shock and pressure measurement. The company's comprehensive line of piezoelectric, piezoresistive, ISOTRON® and variable capacitance accelerometers is used to ensure accurate and reliable measurement in a wide range of industries including aerospace, defense, automotive, test and measurement, medical, and energy. Additional products include pressure transducers, microphones, electronic instruments and calibration systems. Founded in 1947 with headquarters in San Juan Capistrano, CA, Endevco supports its customers with a global network of manufacturing and research facilities, sales offices and applications engineers. www.endevco.com
Meggitt PLC, headquartered in the UK, is an international group operating in North America, Europe and Asia. Known for its specialist extreme environment engineering, Meggitt is a world leader in aerospace equipment, sensing systems, defence training and combat support systems. www.meggitt.com
Dave Holscher
Vice President
KCOMM
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Business Marketing Association
Southern California Chapter
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For further information, contact:
ENDEVCO
Gary Oria, Marketing Manager
949-276-0486
gary.oria@meggitt.com
