Electrolube’s New Website Highlights Market-Leading Position

The specialist electro-chemicals manufacturer, Electrolube, has today announced the launch of its brand new website at the URL www.electrolube.com. Months of work have been dedicated to researching how and why people visit the website and the content has been restructured to assist visitors with  application-based searches. As reliability and performance are key factors for manufacturers looking to transform their end-products, Electrolube has focused on the numerous and varied application requirements of different industries to improve search results for customers. The content is now highly focused on sourcing an appropriate solution for customer applications. A new product selection tool has also been developed to make narrowing down products even easier and a wider range of samples are now available for encapsulation resins, thermal management products and conformal coating solutions.

Electrolube will also highlight their tremendous rise in global growth by appearing in an entirely new way at this year’s Productronica in hall A4 stand 466, where they will occupy their biggest stand space ever at 114 square metres. The company has completely transformed their exhibition stand to reflect their stance as a complete solutions provider of electro-chemicals worldwide. The design features a large LED wall and lots of open space for engaging with visitors of all nationalities, whom will be greeted by Electrolube’s international team.  The stand is now entirely paper-less and all information will be presented using touch-screen technology, which is linked back to the new website.

Ron Jakeman, Electrolube’s Managing Director, comments, “Since the company’s global rebrand 6 years ago, Electrolube has gone from strength to strength.  Due to the extensive number and variety of issues that we are presented to solve,  the new website and exhibition stand now reflect our strong global capability as a complete solutions provider of electro-chemicals. We have made significant investments in leadership talent, centres of R&D excellence, cutting edge laboratories, expanding our manufacturing facilities,  extending our geographical footprint and developing new product innovations that really meet the demands of our customers. Our investments, expansion and international collaboration with leading OEMs have enabled us to firmly position ourselves in the market as a reliable and trusted solutions provider at every stage of design and production. Now in its 78th year, Electrolube has always had a clear vision of the future and has consistently adapted its strengths to stay relevant and ahead of the curve, even with the rapid rate of technological change. The new application-based website and vast, newly designed stand at Productronica signal a new era for Electrolube and with the consistent development of innovative specialist chemical solutions, we are set to broaden our customer base even further and successfully increase the reliability and performance of our customers products globally. ”

Electrolube recently announced a 90% increase in growth of its manufacturing operation in India, the opening of its larger new manufacturing facility in China and was recently awarded the new global standard for Occupational Health and Safety, the ISO 45001. Former winners of the Queens Award for Enterprise, Electrolube has developed 6 new UV cure conformal coatings, which rapidly speed up production, and a new range of thermal gap fillers. These game-changing new products will be launched at Productronica on stand 466 in hall A4, where visitors are welcome to meet the team and see the UV Cure Coatings in action via live demonstrations.

For further information, please visit www.electrolube.com.

About Electrolube
Electrolube, a division of H.K. Wentworth Limited, is a leading manufacturer of specialist chemicals for electronics, automotive and industrial manufacturing.  Core product groups include conformal coatings, contact lubricants, thermal management materials, cleaning solutions, encapsulation resins and maintenance and service aids.

The extensive range of electro-chemicals at Electrolube enables the company to offer a ‘complete solution’ to leading manufacturers of electronic, industrial and domestic devices, at all levels of the production process. Through collaboration and research, the company is continually developing new and environmentally friendly products for customers around the world and their commitment to developing ‘greener’ products has been endorsed by the ISO 14001 standard for the highly efficient Environmental Management System in place at the company.

Winners of the Queen’s award for Enterprise 2016, Electrolube is represented in over 55 countries with an established network of subsidiaries and distributors. By offering genuine security of scale and a reliable supply chain, the company is able to deliver a truly tailored service.

Electrolube Headquarters (A division of HK Wentworth Ltd)
Julia Vorley Group Marketing Manager
Email: julia.vorley@hkw.co.uk
Office: +44 (0) 1530 419600

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