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Alinean and Brainshark Partner to Improve Sales Effectiveness

Unique Combination of ROI, Business Value Proposals and On-Demand Communication Capabilities Expedite B2B Sales Process

WALTHAM, Mass. and ORLANDO, Fla., Oct. 16 -- Brainshark, a leader in on-demand communications and Alinean, the leading expert on IT Business Value Selling solutions, today announced a partnership to help B2B organizations improve sales effectiveness by integrating Brainshark's on-demand communication capabilities into Alinean's ROI/TCO business case proposals. Given today's complex IT and B2B sales environment, sales professionals need to ensure each influencer and decision maker involved in the sales cycle is well-informed with key messages throughout the process in order to help justify the purchase of solutions. The combination of Alinean's ROI Analyst and Brainshark will enable sales teams to build a compelling business case and deliver it in their own words to each prospect with the confidence that the message will not be diluted.

Using industry research and analytics, Alinean's ROI Analyst empowers B2B vendors to develop customized, detailed business case justification proposals for Cx-level executives. By delivering this information in a rich on-demand format via Brainshark, voice-enriched presentations can be easily forwarded as an email link and viewed by the prospect at their convenience. Sales professionals will also be able to track the effectiveness of such communications, providing actionable information to shorten the sales cycle and increase close rates.

"The personal touch of voice annotation and the ability to measure communications significantly improves the credibility and effectiveness of the business case," said Tom Pisello, CEO of Alinean. "Offering Brainshark in partnership with our ROI Analyst solution helps to improve the value of our offering to customers."

"In today's competitive sales environment, companies require more efficient and effective communications to move deals through the sales pipeline," said Joe Gustafson, CEO, Brainshark. "Our partnership with Alinean will enable leading IT and B2B vendors to better connect, target and reach economic decision makers - increasing sales effectiveness and driving revenue."

Existing Brainshark customers can take advantage of special pricing from Alinean to create customized business value selling campaigns and tools. Current Alinean customers can now choose to add-on Brainshark functionality for improved presentation effectiveness.

About Brainshark, Inc.

Brainshark is the leader in on-demand business communication solutions. Our patented software empowers any business person to easily create, deliver and track high-impact voice-enriched presentations - available on demand. More than 600 companies -- including a third of the Fortune 100 - rely on Brainshark software and services to accelerate training, increase marketing response rates, shorten the sales cycle, or enhance corporate communication. Provided on a Software-as-a-Service (SaaS) basis, Brainshark solutions can be ramped up quickly for rapid return on investment.

For more information, visit, or view a brief presentation about how Brainshark drives Marketing and Sales effectiveness at:

About Alinean

Alinean develops software and solutions to streamline the IT selling process with business value selling solutions - using ROI/TCO and business case analysis to prove and improve the value of solutions to prospects and customers. The company's founding team pioneered the concept of interactive ROI and TCO software in 1994, developing award-winning solutions for leading IT solution providers and consultants. Its research methodologies and software tools are used by analyst firms and consultancies such as IDC and IT solution providers such as Oracle, HP, Dell, SAP, Microsoft, Symantec and IBM, and have helped justify billions of dollars in IT spending and derived value. For more information, visit or call 407.382.0005.

Source: Alinean, Inc.

CONTACT: Judy Robinet, VP, Marketing of Alinean, Inc.,
+1-407-382-0005 ext. 302,; or

Joan Babinski, VP, Marketing of Brainshark for Alinean, Inc., +1-781-370-8001,

Web site:

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