Product News: Adhesives & Sealants, Paints & Coatings

Acrylic Primer penetrates and seals exterior substrates.

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Press Release Summary:

October 4, 2011 - To create base coat that promotes efficient use of finish coat, 1260 Flex Lox Surface Sealer is formulated for optimal adhesion, chalk-binding, and sealing as well as hiding capability. Primer is designed for previously painted surfaces and uses acrylic resins to penetrate and seal substrate. With properties that promote topcoat adhesion, low-odor solution meets LEED standard for low VOC (less than 50 g/L) and is designed as companion primer for use with Flex Lox Flat and Satin.

Color Wheel Paints & Coatings

2814 Silver Star Rd., Orlando, FL, 32808, USA

Original Press Release

Color Wheel Paint Launches High Performance Acrylic Primer for Exterior Defense

Press release date: September 23, 2011

Flex Lox Surface Sealer is a premium quality acrylic primer with superior film performance and application properties

ORLANDO, Fla. -- Color Wheel Paint announces the newest product in its Flex Lox System line of coatings, 1260 Flex Lox Surface Sealer. This addition will carry with it the same great benefits as the 1250 and 1251 primers along with some significant improvements. Customers can expect to see the same superior adhesion, chalk-binding and sealing properties with a much improved hiding capability to create a better base coat, resulting in a more efficient use of the finish coat.

Flex Lox Surface Sealer is a premium quality primer that uses acrylic resins to penetrate and seal the substrate. Designed for previously painted surfaces, Flex Lox Surface Sealer binds chalk and promotes topcoat adhesion. The superior hide and coverage of the product assists in labor reduction and product savings on the finish coat. Flex Lox Surface Sealer is low odor and meets the LEED standard for low VOC (less than 50 g/L).

Flex Lox Surface Sealer is a key component of the Flex Lox System, formulated to resist fading, chalking, mildew and organic growth while simultaneously protecting against heat, humidity and direct sun exposure. This product is designed as a companion primer for use with Flex Lox Flat (1240) and Satin (1270). Used together, these products represent a complete high build exterior coating system. All Flex Lox System products are designed for use in residential, commercial and light industrial applications where superior performance is desired and provide unmatched protection for the demanding climate of the Southeast.

For more information on 1260 Flex Lox Surface Sealer or any of the Color Wheel Paint line of Flex Lox System products, contact your local Color Wheel Paint representative toll free at 800.749.6810. For a list of Color Wheel Paint retail stores near you, visit www.colorwheel.com.

About Color Wheel Paint

Color Wheel Paint is a leading paint manufacturer dedicated to delivering products specifically formulated and rigorously tested to perform in the harsh climatic conditions common to the Southeastern United States. Property managers, homebuilders, professional paint contractors and owners of commercial, industrial and institutional properties rely on Color Wheel Paint to provide the quality, price and performance their projects require. Color Wheel Paint entered a collaborative partnership with Comex Group in 2006, which has allowed the company to become a forerunner in product innovation, brand strength and color selection.

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