August 12, 2008 - Designed to address issue of damaging parts during transportation operations, Ivy Shock Pillow© helps reduce impact forces associated with railcar coupling actions. Logistics damage prevention product absorbs transit induced forces, which are typically generated by cargo impacting the end walls of rail boxcars, trailers, or sea containers, before they can be transferred into cargo. It impedes transfer of kinetic energy from impact shocks.

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Innovative New Logistics Product Solves Problem Associated with Damage of Parts During Transportation Operations

Detroit, MI -- 22 July 2008 - Ivy Associates Limited unveiled another industry-first logistics damage prevention product at the Association of American Railroads (AAR) annual Damage Prevention & Freight Claims 2008 Conference last week in Niagara Falls, Ontario, Canada. This virtually indestructible product for demanding transportation environments is the Ivy Shock Pillow©. The Ivy Shock Pillow© reduces impact forces associated with railcar coupling actions, thereby improving part quality and significantly reducing part transit damage.

President and CEO of Ivy Associates Limited, Joe Kokesh, states, "Existing damage prevention products utilized in Rail/OTR/Intermodal shipping environments have typically focused on prevention of cargo movement. In contrast, the Ivy Shock Pillow© focuses on significantly absorbing transit induced forces before they can be transferred into the cargo. These forces are typically generated by the cargo impacting the end walls of rail boxcars, trailers or sea containers." This innovative new product successfully impedes the transfer of kinetic energy from impact shocks, commonly measured as g-forces, and therefore, significantly reduces damage of parts by as much as ninety percent (90%). The Ivy Shock Pillow© complements industry-recognized damage prevention processes, procedures and approved products for cargo blocking and bracing in use today.

The Ivy Shock Pillow© is a culmination of two years of development and over 55,000 hours of field testing within demanding rail mode environments. Durability, repeatable performance, and long-service life were the targets by the automotive OEM customer base. The Ivy Shock Pillow© has proven to exceed their strict mandates. In addition, substantial cost savings (calculated by automotive OEM customers to be in the millions of dollars) were realized by the utilization of the Ivy Shock Pillow© during shipments of parts from the component manufacturer to vehicle assembly plants.

Ivy Associates Limited specializes in design and manufacture of product protection devices for multiple industrial applications. For further information about their products and related services, please visit their website at www.ivyworld.net or email at info@ivyworld.net.

JLF Sales, LLC represents Ivy Associates Limited in North America, contact them for their expert product and field knowledge at info@jlfsales.com for inquiries, customer service and sales.

Contacts:

General Information:
Joe Kokesh
INTL
Phone: 011 8621 5877 7012

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Company Information:
Name: Ivy Associates Limited
Address: 99 Pucheng Road, Building 1, Suite 1502
City: Shanghai
Country: China
Phone:
http://www.ivyworld.net

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Damage Prevention Product absorbs transit induced forces.

Innovative New Logistics Product Solves Problem Associated with Damage of Parts During Transportation Operations

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