Association News

Rebecca Bleibaum is elected as Sensory Evaluation Committee Chairman.

Press Release Summary:

March 19, 2012 - Rebecca Bleibaum, VP of Tragon Corp, Redwood Shores, CA, has been elected chairman of ASTM International Committee E18 on Sensory Evaluation. A member of ASTM since 1984, Bleibaum has more than 25 years of experience in the sensor and consumer sciences field. Since joining Tragon in 1988, she has been designing custom primary research for major Fortune 500 companies including most major food and beverage, alcoholic beverage, apparel, personal care, and candy manufacturers.

ASTM International - West Conshohocken, PA

Original Press Release

Rebecca Bleibaum is Elected Chairman of ASTM International Committee on Sensory Evaluation

Press release date: March 15, 2012

W. CONSHOHOCKEN, Pa., -Rebecca Bleibaum, vice president of Tragon Corp., Redwood Shores, Calif., has been elected chairman of ASTM International Committee E18 on Sensory Evaluation. The committee, with a membership of more than 230 food, personal care, household care and environmental professionals, develops standards for the sensory evaluation of materials and products. A member of ASTM International since 1984, Bleibaum works on multiple E18 subcommittees and received an E18 Award of Appreciation in 2004 for her contributions. Bleibaum has more than 25 years of experience in the sensory and consumer sciences field. Since joining Tragon in 1988, she has been designing custom primary research for major Fortune 500 companies including most major food and beverage; alcoholic beverages; apparel; personal care; and candy manufacturers. Tragon designs and applies scientific sensory methodologies to understand consumer behavior to help companies to meet strategic and global business objectives. Bleibaum teaches sensory science to professionals around the world at Tragon and through various educational programs at the University of California, Davis. Her training programs include the Tragon workshop series, custom-designed workshops for corporations and professional organizations, and she has conducted a variety of ASTM Committee E18 seminars. She is co-developer and instructor of the yearlong global Web-based course, "Applied Sensory Science and Consumer Testing Certificate Program," now in its 11th year at UC Davis, and a co-author of the textbook, Sensory Evaluation Practices, 4th Edition (Elsevier/Academic Press, 2012). Outside ASTM International, Bleibaum is a scientific reviewer for the Journal of Food Science, Food Quality and Preference and the Journal of Sensory Studies, and is a member of the Institute of Food Technologists and the Society of Sensory Professionals. She holds a master's degree in physiological psychology and psychophysics from Washington University, St. Louis, Ill., and a bachelor's degree in consumer sciences from the University of California, Davis. ASTM International is one of the largest international standards development and delivery systems in the world. ASTM International meets the World Trade Organization (WTO) principles for the development of international standards: coherence, consensus, development dimension, effectiveness, impartiality, openness, relevance and transparency. ASTM standards are accepted and used in research and development, product testing, quality systems and commercial transactions.

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