Original Press Release
ASTM International Seminar on Myth Busting: Disputed Issues in Sensory Evaluation
Press release date: January 12, 2012
W. CONSHOHOCKEN, Pa.-A seminar and webinar on Myth Busting: Disputed Issues in Sensory Evaluation will be held April 18, 2012, at the Sheraton Downtown Hotel in Phoenix, Ariz. Sponsored by ASTM Committee E18 on Sensory Evaluation, the seminar will be held in conjunction with the April 17-19 standards development meetings of the committee.
This past spring, ASTM Committee E18 held its first "myth busting seminar" with two topics: "The Use of Employees vs. Consumers in Affective Testing" and "Discrimination Testing: Applications & Methods Debate."
The topic for the spring 2012 seminar is "To Test or Not to Test: Can Consumers Age 65+ Provide Reliable and Relevant Product Guidance?" Member of Committee E18 are invited to submit abstracts for presentations (maximum of 20 minutes) for the seminar.
The seminar will be split into two sections: analytical sensory testing and affective testing. Abstracts covering results of discrimination testing and descriptive analysis with subjects over the age of 65 (should be compared versus a younger population) as well as quantitative and/or qualitative research with the aging population should be submitted.
Every abstract will be reviewed by the seminar committee and the top four or five will selected.
Interested participants must submit their abstract via email to email to seminar co-chairman Donya Germain (firstname.lastname@example.org) by Feb. 10.
Visit www.astm.org/MEETINGS/COMMIT/e18smnr0412.htm for additional information.
Additional technical information is available from seminar co-chairmen Donya Germain, ACCE International, Mississauga, Ontario (phone: 905-828-0493; email@example.com); or Lisa Beck, Insight Factory LLC, Houston, Texas (phone: 908-246-827; firstname.lastname@example.org).
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