Sandvik Coromant Appoints New Executives


Fair Lawn, N.J. - Sandvik Coromant, the market-leading producer of tools for the metal-cutting industry, is pleased to announce the appointment of John Israelsson to the position of President of the new business area, Market Area Americas. Jamie Price, currently the Vice President of Sales, will succeed Mr. Israelsson as President of Sandvik Coromant USA.

Mr. Israelsson's new role supports the company's new strategic business direction, to become a more global organization. As president of Market Area Americas, Mr. Israelsson will be tasked with leveraging performance, growing sales, and increasing the gap between competition; as well as increasing synergies between the USA, Canada, Mexico, Argentina, Brazil, Chile and Latin America.

Effective March 1st, Mr. Price will join the Market Area Americas management team, reporting to Mr. Israelsson. In his new role as President of Sandvik Coromant USA, Mr. Price will continue to develop the company as the market leader in the U.S., assuming responsibility for the company's operations, sales and marketing, strategic planning, development, expansion and profitability.

"To be part of such a dynamic company for nearly two decades has been a great honor," said Jamie Price, President of Sandvik Coromant USA. "I am looking forward to leading this company into its next generation by delivering the ultimate customer experience."

"I am honored by this appointment and am excited to drive efficiency and increase our business success in this new regionalized business strategy," said John Israelsson, Sandvik Coromant President of Market Area Americas. "With Jamie's experience and extensive knowledge about the challenges and the opportunities facing the U.S. market, I know he will continue to drive the company forward."

Mr. Israelsson has been with the company since 1987 holding various positions ranging from product development and sales to executive management. He has held the position of President of Sandvik Coromant USA since 2006.

Mr. Price joined Sandvik Coromant USA in 1993 and progressed through positions of increased responsibility in sales throughout his career. Before taking on the role of vice president of sales in 2007, Mr. Price was the Director of National Sales. He has been part of the U.S. Management team since 2006.

About Sandvik Coromant

Sandvik Coromant is a global leading supplier of cutting tools, tooling solutions and know-how to the metalworking industry. With extensive investments in research and development we create unique innovations and set new productivity standards together with our customers. These include the world's major automotive, aerospace and energy industries. Sandvik Coromant has 8,000 employees and is represented in 130 countries. We are part of the business area Sandvik Machining Solutions within the global industrial group Sandvik.

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