With Packshot Creator HD, Companies Produce Hi-Res Images of Their Products

International Launch at CeBIT 2008

PARIS, February 26 -- At CeBIT 2007, Packshot Creator 3D was launched. Now, with the Packshot Creator's HD range, a major breakthrough, the designer of the first office digital photo studio goes further.

According to Laurent Wainberg, it will change the approach of picture visibility. "Packshot Creator HD's photos can be enlarged at will. The incredible realism of shots and the resulting visual comfort is changing the whole visual communication." Now, it's possible to introduce movement in the illustrations. An HD image can be enriched with an additional interactivity by implementing an automatic zoom function. The jpeg's or tiff's definition remains sharp regardless of the zoom's level.

By exploring the invisible from a product big-picture, the R&D or legal departments can now point out defects or damages. It also allows the communication or marketing departments to illustrate the product's quality and details from one single HD shot.

In a world where image and multimedia are everywhere, businesses have to produce the most accurate and enticing product illustrations possible on a daily basis, sometimes in industrial quantities. Agribusiness, spectacle trade, luxury, shoes, packaging industry... Every field of activity works with images. That's why companies benefit from a quick return on investment.

Laurent Wainberg, CEO of Packshot Creator, will be delighted to meet journalists for individual demonstrations. Please get in touch with the press department.

About Packshot Creator

Set up in 2001, Packshot Creator designed, developed and marketed the first office photo studio tailored for companies. Fruit borne of 3 years of R&D, protected by 12 international patents, Packshot Creator is a compact photo studio directly connected to a PC and can take endless professional quality pictures of your products. Real keystone, the software's usability, allows you to shoot and manage images in a simple manner (retouching, emailing, labelling, printing...)

Tailored for non-photographers, Packshot Creator fulfils any company's needs in product communication: e-commerce, quality control, image banks, presentations, product specification, catalogues.

In 2007, the Packshot Creator range generated a US$3 million turnover and is used by over 1500 companies in the world, including Unilever, Thomson, Harry's, Lindt, Henkel, Nina Ricci, Yves Saint Laurent, Tissot, Nivea, Masterfoods, Swatch, Sanofi Aventis, Colgate Palmolive, etc.


Press contact:
Laetitia Carbonel
Tel: +33-1-47-42-66-66

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