Wienerberger Introduces Sustainable 'Smart Brick Solutions' in India


'Tongue and Groove' Porotherm Clay Bricks Along With DRYFIX System to Take the Indian Construction Industry to the Next Level

Wienerberger AG, the World's largest brick manufacturer headquartered in Vienna, Austria, launched the 'Smart Brick Solutions' here today. The 'Smart Brick Solution' includes the all-new Porotherm Vertically Perforated interlocking 'Tongue and Groove' (VP TG) clay bricks. In combination with super glue named DRYFIX System, which ensures faster construction and optimises the use of natural resources, it is actually the strongest brick in the market.

The launch of this new product line reemphasizes Wienerberger's commitment to focus on innovative products that are relevant to the prevailing market conditions.

Mr. Christof Domenig, CEO, Clay Building Materials Europe, Wienerberger AG, says about the latest innovation from Wienerberger, "Wienerberger focuses on creating solutions which benefit the local market. India has always been a strategically important market for us. We have closely monitored past problems like delays in project execution due to non-availability of resources such as sand and skilled manpower. Consequently, we have developed this innovative package that addresses the present needs of the market. This is also in line with our philosophy of providing systems and solutions to ensure energy efficient and sustainable construction practices."

During the launch of the 'Smart Bricks Solution', Mr. Appaiah Monnanda, Managing Director, Wienerberger India, said, "The VP TG bricks are not only the strongest in-fill masonry products available on the market. They provide also thermal insulation, are 100% natural and light weight. The DRYFIX System - to be specifically used with VP T&G bricks - is a quick-fix adhesive system that clears up with conventional construction practices, enabling faster construction and significant cost savings. This is an ideal solution to achieve optimal labor utilization and promote less dependence on dwindling natural resources like sand and water. In addition, this solution ensures a clean and dry construction site."

There was also an efficient demo carried out at the press conference where a wall of one sq meter was built using the VP T&G bricks with the DRYFIX system within just about 25 minutes reinforcing that building a wall with these bricks could save precious time of the builders. Wienerberger is the market leader in clay building products globally, offering a range of walling products, roof solutions and clay facades for the Indian market. Wienerberger India adopts the most environmentally friendly manufacturing processes with state-of-the-art technology. The company is also actively engaged in providing social solutions as a part of its CSR activities.

About Wienerberger Group

Wienerberger is the world's largest producer of bricks (Porotherm, Terca) as well as number one on the clay roof tile market (Koramic, TONDACH) in Europe and on the concrete paver market (Semmelrock) in Central-East Europe. In pipe systems (Steinzeug-Keramo ceramic pipes and Pipelife plastic pipes), the company is one of the market leaders in Europe. Building materials and system solutions made of clay are healthy, economic and energy-saving and thus contribute to the implementation of energy efficient building concepts such as low-energy, passive or solar houses. A life span of at least 100 years makes them high-value products. With 212 plants, Wienerberger generated a turnover of 2,663 million EUR and an operating EBITDA of 267 million EUR in 2013.

About Wienerberger India

Wienerberger India was set up in 2006 as a wholly-owned subsidiary of Wienerberger AG, headquartered in Bangalore. Wienerberger has commissioned a state-of-the-art manufacturing facility in Kunigal, 70 kms from Bangalore in 2009 to produce Porotherm clay bricks and since then has constantly increased the production capacity at this facility to meet the market demands. The products manufactured in Kunigal offer significant technical advantages over conventional walling materials apart from being environmentally friendly and cost effective.

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Media Contact:

Anasua Mitra


Wienerberger India

Wienerberger India

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