Why You Need BASF's Ultramid® Resin and Ultraform® POM for Your Next Chair Design


Herman Miller's Embody® chair wins furniture category at NPE2009's International Plastics Design Competition (IPDC)

WYANDOTTE, MI, September 17, 2009 - More than 40 entries were submitted in the recent International Plastics Design Competition during NPE2009 where BASF proudly sponsored the Embody chair from Herman Miller, Inc., in the furniture category. The Embody chair won the design award in this category for its unique design and innovation in process, design, tooling, material, finishings and marketing.

"BASF is very proud to have contributed to such an innovative chair that is ergonomically healthy for the consumer; as well as, sustainable for the environment," said Mark Minnichelli, Director of Commercial Technology for BASF's Engineering Plastics business in North America. "In addition to the benefits of convenience and production efficiencies, BASF's engineering materials provide flexibility in design and processing efficiencies without compromising performance."

Herman Miller collaborated with BASF, ITW Dahti and Cascade to bring this innovative chair to reality. Herman Miller, pioneers and innovators of ergonomic, functional and environmentally friendly office seating, created a new office chair with seat and back pixilated support technology, simulating the human spine. The technology automatically conforms to the body's micro-movements and distributes weight evenly. BASF's Ultramid resin and Ultraform POM were chosen to enhance the strength of the Embody's local layer of seating, providing the support traditionally supplied by a foam or mesh. The local layer consists partly of BASF's Ultraform POM material. Additionally, the two piece Ultramid B3EG6 seat frame provides the structural support needed to meet the rigorous seat testing, which included impact testing, and 24x7 loading requirements. Ultraform also provides the dimensional stability and outstanding sliding friction behavior.

Combining innovation with material expertise Processed directly into the technical components of the back support system, Ultraform N2640 Z4 is able to combine outstanding sliding-friction behavior, excellent strength and toughness with superb mechanical properties. The chair back surface is a matrix of pixels that results in a dynamic back surface that adjusts to movement and evenly distributes one's weight across its surface. The purported health benefits of the Embody chair include:

o Eliminates discomfort and physical constraints while sitting

o Minimizes stress on muscles, bones and tissues

o Promotes better blood circulation

o Promotes better oxygen flow to the brain

Every knob, button and lever can be used to adjust the Embody chair to fit one's posture, height and size perfectly. The seat itself is made up of four layers, which consist of plastic bands, a sheet of coils, hexagonal rings and the final, outer perforated textile layer that keeps your back cool.

Another aspect that makes the Embody chair a worthwhile purchase is the fact that it is made from non-toxic and sustainable materials and is 95 percent recyclable.

For more information contact:

Kathy Dennis

BASF Corporation

Tel: 973-245-6288

E-mail: kathy.dennis@basf.com

BASF - The Chemical Company. We don't make a lot of the products you buy.
We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals, as well as oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than 62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

Herman Miller

Herman Miller works for a better world around you-with inventive designs, technologies and related services that improve the human experience wherever people work, heal, learn, and live. Its curiosity, ingenuity, and design excellence create award-winning products and services, resulting in more than $1.6 billion in revenue in fiscal 2009. Innovative business practices and a commitment to social responsibility have also established Herman Miller as a recognized global company. In 2009, Herman Miller was again cited by FORTUNE as both the "Most Admired" in its industry and among the "100 Best Companies to Work For" in America, while Fast Company named Herman Miller among the innovative "Companies to Watch." Herman Miller trades on the NASDAQ Global Select Market under the symbol MLHR.

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