Wells Fargo Financial Chooses Aprimo to Manage Marketing Workflow and Reduce Time to Market
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Aprimo Marketing Will Help Wells Fargo Financial Increase Knowledge Sharing Among Its Marketing Department and Give Management Visibility Into Marketing Practices
INDIANAPOLIS, Sept. 25 -- Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM) software, today announced that Wells Fargo Financial, a division of Wells Fargo & Company, has selected Aprimo Marketing(TM) to serve as the catalyst for streamlining its internal marketing activities.
With approximately $57 billion in assets and more than 20,000 team members, Wells Fargo Financial provides insurance, mortgage and consumer finance from more than 1200 retail locations, the Internet ( www.wellsfargo.com/ ), and other distribution channels across North America and internationally. With many different offerings across thousands of different locations, Wells Fargo Financial's marketing department determined it had a need for an application that would assist in maintaining a centralized marketing department.
Wells Fargo Financial selected Aprimo Marketing for its Production Management software modules, in order to transform the company's current manual processes to a more streamlined approach, resulting in less autonomy and fragmentation within the group. Additionally, Aprimo Marketing provides complete visibility to the organization's leadership into marketing department activities as well as overarching control over where marketing budget is being spent. Best of all, Aprimo provides the ability for groups and subgroups to share best practices and reuse materials and templates. Through this collaboration, Wells Fargo Financial hopes to eliminate unnecessary marketing spend and decrease time to market.
"Wells Fargo Financial will use Aprimo as a central repository to store information, which will eliminate fragmentation between Wells Fargo departments," said Bradley McClure, Marketing Systems Manager of Wells Fargo Financial. "Essentially, Aprimo will help bring our information to life, providing our management team with the platform they need to make important marketing decisions."
Wells Fargo Financial will use Aprimo Marketing's Production Management software modules to refine workflow at an activity level by providing templates to users, streamlining internal marketing activities and increasing knowledge sharing. After the initial implementation, Wells Fargo Financial plans to add additional Aprimo functions based on marketing department needs. Aprimo's partner, MarketSphere, a market-focused business consulting firm, is driving the implementation.
About Wells Fargo Financial
Wells Fargo Financial is a $57 billion company providing real estate- secured lending, automobile financing, consumer and private-label credit cards and commercial services to consumers and businesses. The company has approximately 20,700 team members and operates in 48 states across the U.S., the 10 provinces of Canada, the Caribbean, Latin America and the Pacific Rim. It is headquartered in Des Moines, Iowa. More information about Wells Fargo Financial is available at www.wellsfargofinancial.com/ .
Wells Fargo & Company is a diversified financial services company with $428 billion in assets, providing banking, insurance, investments, mortgage and consumer finance to more than 23 million customers from more than 6,000 stores and the Internet ( www.wellsfargo.com/ ) across North America and elsewhere internationally. Wells Fargo Bank, N.A. is the only bank in the United States to receive the highest possible credit rating, "Aaa," from Moody's Investors Service.
About Aprimo
Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing(TM) is an integrated Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.
Aprimo Marketing empowers the world's leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Pfizer, Toyota and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit www.aprimo.com/ .
Source: Aprimo, Incorporated
CONTACT:
Michael Emerson
Aprimo Incorporated
+1-317-803-4300
michael.emerson@aprimo.com
Adrienne McGarr
Ruder-Finn
+1-312-329-3907
mcgarra@ruderfinn.com
Web site:
http://www.aprimo.com/
http://www.wellsfargo.com/
http://www.wellsfargofinancial.com/
