Welding Makes Sparks in Hollywood: Lincoln Electric Provides Equipment and Consumables for Car-Heist Film, Drive


Company Teams up with Picture Car Warehouse on Vehicle Reconstruction for Major Motion Picture

Cleveland - This fall, Lincoln Electric will make its way back to Hollywood and the big screen, teaming up with Picture Car Warehouse to serve as the exclusive welding supplier for the car-heist motion picture, Drive, produced by OddLot Entertainment. Starring Ryan Gosling, the indie film features adrenaline-pumping, vehicle-destructing car chases.

Picture Car Warehouse owner and founder Ted Moser chose Lincoln Electric to provide the welding equipment and consumables to restore and fabricate muscle cars used during filming.

The upcoming appearance in Drive isn't the first time Lincoln Electric equipment has made it into a major motion picture. The company's products also have enjoyed screen time in Ironman, Ironman 2 and, most recently, The Green Hornet.

For its latest Hollywood adventure, Lincoln Electric outfitted the Picture Car Warehouse fabrication crew's garage with the latest welding and fabricating tools, including Precision TIG® and POWER MIG® welders, along with VIKING(TM) auto-darkening welding helmets and Red Line(TM) welding apparel.

Headquartered in Northridge, Calif., Picture Car Warehouse is Hollywood's go-to supplier for contemporary, vintage, specialty and custom vehicles used in television commercials, shows and movies, with an inventory of hundreds of vehicles. Owner Moser and his team rely on equipment from Lincoln Electric to restore vehicles and rebuild or customize classic cars.

"Working with Lincoln Electric and its products has proven to be a great experience," said Moser. "The company's welders and consumables are top of the line and are reliable for quick turnaround projects."

Movie goers and car enthusiasts can admire Picture Car Warehouse's welding workmanship, completed with Lincoln Electric equipment and consumables, at the premiere of the high-speed car chase thriller on Sept. 16.

For more information about Picture Car Warehouse, visit www.picturecarwarehouse.net.

Check out Drive as it hits the box office, or visit the movie's website at www.oddlotentertainment.com.

About Lincoln Electric

The Lincoln Electric Company, headquartered in Cleveland, Ohio, is the world leader in the design, development and manufacture of arc welding products, robotic arc welding systems, welding fume control systems, plasma and oxyfuel cutting equipment and has a leading global position in the brazing and soldering alloys market.

About Picture Car Warehouse

Picture Car Warehouse, operated by founder and owner Ted Moser, is headquartered in an old Cadillac dealership in Northridge, Calif., with a body shop of skilled workers, expert upholsterers, talented fabricators, precise graphic designers and master mechanics all under one roof. The company's team has built a vast fleet of vehicles, from police cars, emergency vehicles, large trucks, muscle cars, period cars, ND cars and many custom-built vehicles. Picture Car Warehouse has done work for movies, including2 Fast 2 Furious, Rush Hour 3 and The Bucket List.

About OddLot Entertainment

OddLot Entertainment is a Los Angeles-based, development-oriented film production company, headed by Gigi Pritzker. The company produces and arranges distribution for quality, commercial film properties for both the domestic and international markets.

Click here to access the release in the online newsroom or visit newsroom.lincolnelectric.com to view the entire newsroom.

Media Contacts:
Rebecca Casto - (216) 472-2391 or rcasto@fallscommunications.com
Robin Suttell - (216) 696-0229 or rsuttell@fallscommunications.com

Greg Coleman - (216) 383-2462 or greg_coleman@lincolnelectric.com

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