Web Content Management Tool integrates analytics, content, testing.
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Press Release Summary:
Powered by Intelligent Data Operating Layer server, Autonomy Interwoven TeamSite v6.7.2 SP1 integrates web content management platform with multivariable testing and closed-loop analytics capabilities, enabling marketers to create, deliver, optimize, and analyze websites that engage online visitors. Marketers can review analytics data on business performance of site, create and run tests to determine optimal site experience, and then deliver most effective content.
Original Press Release:
Autonomy Interwoven's New Teamsite Redefines Marketing Optimization
First Solution to Integrate Online Testing, Web Analytics, and Web Content Management
PALO ALTO, California - GEARUP 2009 EXECUTIVE BRIEFING ROADSHOW, April 14/ -- Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced the general availability of an enhanced version of Autonomy Interwoven TeamSite, powered by Autonomy's Intelligent Data Operating Layer (IDOL) server. The latest version of TeamSite integrates Autonomy Interwoven's web content management (WCM) platform with powerful multivariable testing (MVT) and closed-loop analytics capabilities, enabling marketers to more easily create, deliver, optimize, and analyze websites that engage online visitors.
Autonomy Interwoven is the first software provider to offer a WCM solution that includes MVT and closed-loop analytics within a single process and view for online marketers. Leveraging Autonomy Optimost's website testing capabilities in a self-service model within TeamSite, the new solution combines the intelligence of web A/B and multivariable testing and analysis with the ease and power of the industry's leading WCM solution. The solution enables businesses to dramatically improve online results, by accelerating the time-to-web and creating a compelling online experience that engages visitors.
"Analytics, content and testing have made the Web what it is today - rich, interactive, and more intuitive for visitors - yet these essential tools have never been tightly linked," said Michele Vivona, Senior Vice President Global Web Strategy at LexisNexis. "I am thrilled to see that Autonomy Interwoven has coupled web analytics and multivariable testing with their web content management system. This combination aims to make the process of optimizing web content faster and easier for marketers, which will mean a better online experience for visitors."
"As a longtime Autonomy Interwoven customer, we see the value of using multivariable testing and web analytics to evaluate and improve the visitor experience, which in turn means higher conversions," said Jeff Mucci , Global eMarketing and Website Manager at Thermo Fisher Scientific. "With the unique integration of these capabilities in TeamSite, Thermo Fisher Scientific can avoid wasting precious time toggling back and forth and importing code between the WCM, MVT tools and analytics systems. By combining these previously separate marketing functions, Autonomy Interwoven empowers us to make the most of our online marketing budget and resources."
"Our customers often come to us with tight deadlines and limited budgets for creating sites, meaning they typically don't have the time or resources to complete best practice steps like multivariable testing or analyzing web data," said Aman Datta, Vice President at Roundarch. "Thanks to the innovation by Autonomy Interwoven in bringing together testing and analytics within the web content management system, our clients won't have to compromise quality for speed. This is a huge step forward and will empower more of our clients to leverage testing and web analytics for accelerated business results."
Improve the Customer Experience and Business Results
By combining multivariable testing and web analytics within the TeamSite web content management solution, businesses can intelligently optimize websites to enrich the visitor experience and drive online conversions. Marketers can easily review analytics data on the business performance of their site, quickly create and run tests to determine the optimal site experience, and then deliver the most effective content, all within Interwoven TeamSite. This results in several benefits:
- Increase conversions and online business performance through testing rather than guesswork
- Make analytics actionable by putting data directly in front of content owners and reducing dependency on IT
- Accelerate time-to-market to quickly take advantage of new and emerging opportunities that are identified as a result of analytics and testing.
"Autonomy Interwoven has a deep heritage in delivering innovations that represent significant leaps forward in the web content management market," said Anthony Bettencourt, CEO of Autonomy Interwoven.
"Today's announcement signals another transformative industry-first. By bringing together web content management and website optimization into one interface, marketers are empowered to drive big gains for their business - by identifying and acting on opportunities as they listen and understand what is taking place in the market."
TeamSite 6.7.2 SP1 is available now. Autonomy Interwoven will host a series of webcasts and demonstrations about the new capabilities available in TeamSite 6.7.2 SP1. To register for an educational webcast, please visit http://interwoven.com/teamsite_test_analytics.
About Autonomy
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. It was recently ranked by IDC as the clear leader in enterprise search revenues, with market share nearly double that of its nearest competitor. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.
Autonomy's customer base is comprised of more than 20,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestle, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
