Vizi Inc. Launches Vizi Vertical Products
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ViziNews, ViziFreedom, ViziSports, ViziMoney deliver targeted audiences to advertisers
NEW YORK, Feb. 4, 2008 -- On the heels of hiring Andrew Wesley as VP of its Vertical Networks division, professional interactive advertising company Vizi Inc. (http://vizi-inc.com) today announced its newest products for advertisers: ViziNews, ViziFreedom, ViziSports and ViziMoney.
Designed to allow advertisers to reach large, highly targeted audiences within verticals, the Vizi Vertical Networks offer display inventory across thousands of sites. Yet in spite of the project's scope, Vizi plans to work closely with advertisers and agencies to zero in on the verticals that will best reach their target markets.
"We are excited to introduce our customer base to these robust verticals," stated Vizi President Andrew Moskowitz. "Vizi will be continuously adding to the Vizi Vertical Networks with new publishers and channels."
With the initial four channels, advertisers will enjoy direct access to highly coveted demographics: ViziNews readers are influential C-level and professional decision-makers with an appetite for the latest news.
ViziFreedom reaches an audience of highly affluent, conservative, educated readers who are deeply engaged with both the content and the advertisers' messages on over 20 conservative sites. ViziSports attracts an audience of younger male sports enthusiasts who are passionate about sports and sports-related news. And ViziMoney connects publishers, their active financial audiences, and advertisers.
"Vizi Vertical Networks advertisers will be able to fine-tune their messages to speak directly to audiences that are already receptive, thanks to these channels' focused content offerings," Moskowitz explained. "Reaching their target markets in this manner allows our clients' messages and brands to become household names among the audiences they most want to influence."
Advertisers interested in Vizi Vertical Networks are invited to contact Bret Polansky, EVP of Sales, at bret@vizi-inc.com. Publishers who would like to become part of the Vizi Vertical Networks should contact Andrew Wesley, VP of Vertical Networks, at aw@vizi-inc.com.
About Vizi Inc.
Since the infancy of interactive advertising, Vizi Inc. has understood the unique needs of agencies and marketers; the company has built solutions that allow advertisers to target specific audiences that respond to their advertising. The three-year-old professional interactive advertising company has offices in New York and San Francisco and maintains over 20 exclusive major media properties and "boutique" specialty verticals with key audiences that advertising agencies and their clients want to reach. Vizi employees are focused on results and work hand-in-hand with advertisers to create dynamic interactive advertising campaigns that reach relevant audiences through multiple platforms from Web sites, video and mobile devices. To learn more, visit www.vizi-inc.com and www.vizidirect.com.
Contact:
Andrew Moskowitz
Vizi Inc.
212-777-6778 ext. 316
andrew@vizi-inc.com
http://www.vizi-inc.com
