Visible Salt Flakes Make People Want to Cook

Spanish producer of salt Sal Costa has found an ideal packaging solution for its 'Sal Essential'. The square UniPak container from RPC Superfos is transparent so now consumers can see the salt flakes through the packaging on the grocery store shelves.

Beautiful pyramid-shaped salt flakes make people think of fine cooking and delicious food. However, in Sal Costa's previous carton packaging for 'Sal Essential' no one could see the flakes until they had bought the salt and opened the carton. Now Sal Costa can render its salt flakes visible to the consumers at the grocery store. Purchase Manager Albert Llobet from Sal Costa explains:

"The purpose of changing the packaging for Sal Essential was to get a transparent container that could present our salt flakes better. In the new packaging the product looks attractive, clean, practical and modern. It makes people want to cook and be creative."

Besides shifting from carton to plastic, Sal Costa has also resized the container from a 250g container to one of 175g.

"Our distributors like this packaging a lot because it looks great in their stores and thanks to the smaller format, they can sell it to more people," says Albert Llobet. "The salt capacity of the container is enough for at least a couple of months but at the same time the price is now more attractive due to the reduced size."

For the consumer the new container also holds many other advantages, explains Albert Llobet:

"The container is practical to use while cooking and can be handled even with wet hands. It is easy to open, and our customers no longer have to open a carton box and cut the plastic wrap first. It is easy to access and to pile on the shelves at home."

The range of sizes and shapes of UniPak is probably the most extensive on the European market. It is a classic and very flexible solution for a broad variety of applications.

SALES/READER ENQUIRES:                   

RPC Superfos a/s

Spotorno Allé 8

2630 Taastrup


Tel: +45 5911 1110

Fax: +45 5911 1180


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