Product News: Software

Virtual Screening Room enables secure video asset control.

Press Release Summary:

Apr 08, 2014 - With MediaShowroom™, video content producers can store, screen, sell, and track video content. Digital asset management suite, used with transcoding, web delivery, and web analytics technologies, lets producers and distributors give potential customers access to any one or all of their videos using single, cloud-based platform. With analytics tool, content creators can track how their customers interact with content, right down to reporting for how many seconds clip was viewed.

Mainstream Data, Inc. - Salt Lake City, UT

Original Press Release

Mainstream Data Unveils Cloud-based Screening Room at MIPTV

Press release date: Apr 01, 2014

SALT LAKE CITY, – Mainstream Data Inc. announced today that it is launching its new virtual screening room product--MediaShowroom™--on April 7(th) at the MIPTV conference in Cannes, France.

MediaShowroom is a cloud-based, robust, extensible, and affordable digital asset management suite that allows video content producers to store, screen, sell, and track video content.

"MediaShowroom empowers video content producers, allowing them to showcase their programming independent of time and space. Instead of burning and shipping DVDs to potential licensees--wasting time and money--MediaShowroom places potential programming buyers just one email link away from their own private content screening. The results are amazing: immediate customer satisfaction, secure video asset control, increased revenue, and dramatically lower costs," said Scott Calder, President and CEO of Mainstream Data.

Using Mainstream's leading-edge digital asset management suite, plus unique transcoding, web delivery, and web analytics technologies, video content producers and distributors can give potential customers access to any one or to all of their videos using a single, simple, cloud-based platform. MediaShowroom makes searching and screening content easy and quick for licensees, giving them the option of viewing content online or--at the content producer's option--downloading and viewing the program offline.

MediaShowroom's robust analytics tool allows content creators to track how their customers interact with content, right down to reporting for how many seconds a clip was viewed, thus accelerating the content sales cycle.

"There is no longer any reason for video programming creators to be in the business of burning and shipping DVDs or building and managing asset management web sites. Mainstream Data's MediaShowroom connects prospective producers and licensors of programming instantly, securely, and at low cost," Calder added. "MediaShowroom sends the physical distribution of promotional DVDs back where it belongs--the twentieth century."

Mainstream Data is showcasing MediaShowroom at MIPTV April 7-11 in Cannes, France. Learn more about MediaShowroom online and set up an appointment to visit with Scott Calder and with Richard Buckler, Mainstream Data's European Sales and Operations Director, at MIPTV at Or please stop by the MediaShowroom stand at the Palais des Festivals, Stand P-1.A24 (Palais level 1, aisle A, stand 24).

To kick off this product launch, Mainstream Data will be having a drawing and giveaway of 6 months of Basic MediaShowroom service. Entries will be accepted April 1-15. To have a chance to win, stop by the Mainstream Data stand at MIPTV or visit   

About Mainstream Data
Mainstream Data, based in Salt Lake City, Utah, USA, is the world leader in providing software applications and services for the storage, management, display, and delivery of multimedia content. Global press associations, stock and news photo agencies, major newspapers, broadcasters, and websites depend upon Mainstream's technology to conduct their business--every minute of every day. In addition, Mainstream provides and operates survival dependent satellite networks for news agencies, content distributors, movie studios, and critical care information companies and has done so for 29 years.

To learn more about Mainstream Data, visit

MIPTV now in its 51(st) year is the world's most powerful and prestigious market and creative incubator for content on every screen. In early April, professionals from across the TV and digital entertainment spectrum gather in Cannes, France for four days of intensive networking, trading, screenings, and high-level conferences and keynotes.

MIPTV brings together the forward-thinkers penning a new chapter in storytelling through its world-class program of conferences and events.

Richard Buckler 
+44 (0) 7711.717.935