VHI Healthcare Selects Siperian MDM Hub to Further Enhance Customer Service for Its 1.57 Million Members
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Master Data Management Platform Provides Health Insurer with Critical Real Time Views of Customers, Households and Products
San Mateo, CA- February 5, 2008 - Siperian, Inc. today announced that it has been selected by Vhi Healthcare - Ireland's largest provider of private medical insurance - to provide complete, real time views of its customers, insurance product offerings and relationships. Siperian MDM Hub will be used to better understand the information requirements of the company's 1.57 million members and in order to deliver improved customer service, preventative healthcare information and insurance offerings. Supported from Siperian's European operations, the Irish healthcare insurer expects to significantly reduce call center response times and better address the needs of its private healthcare customers.
As one of Ireland's most recognized and trusted household brands, Vhi Healthcare's members represent 41 percent of the country's population. Last year their call center, together with the local office network, eBusiness unit and claims department handled in excess of 3.45 million customer inquiries and more than 550,000 insurance claims. The deployment of Siperian MDM Hub will enable Vhi Healthcare to create unique member IDs, consolidate both patient and family data, and continue to offer quality, affordable healthcare to members.
"As a membership-based organization, we consistently strive to meet the needs of our members and provide exceptional customer service," said Mick Furlong, Information Technology Director, Vhi Healthcare. "Recognizing the importance of a complete master data management platform, we reviewed many products and ultimately selected Siperian for its superior technology and flexible, integrated approach. The experience level of their European team and the product's ability to provide the fastest time to value solidified our decision."
Vhi Healthcare plans to deploy Siperian MDM Hub in stages to quickly streamline member communications and continually improve end to end customer experience-a critical factor for continued growth. The company plans to extend the use of Siperian MDM Hub for online and self service systems to provide improved access to members and healthcare professionals.
"Insurance companies have complex business requirements that demand accurate views of customers, hierarchies and product offerings across all accounts and product lines," said Robin Bloor, Founder and Research Director, Bloor Research and creator of the blog www.HaveMacWillBlog.com. "Siperian's flexible architecture caters for all types of master data. It will enable Vhi Healthcare to enhance customer service, reduce costs associated with claims processing and proactively provide customers with guidance on their insurance needs and claims status."
About Siperian, Inc.
Siperian, Inc. is an innovative provider of a flexible master data management platform. Siperian helps companies unify their critical data about customers, products and organizations- and delivers reliable, complete views of this data within existing business processes. Siperian MDM Hub offers the next generation of architectural flexibility for managing all types of master data with an integrated, model-driven software platform that adapts to your business requirements- and delivers rapid return on investment on critical projects today while evolving to a complete enterprise master data management platform. Siperian's approach enables rapid implementation and has earned the company its reputation for leadership and proven success by meeting the complex requirements of market-leading companies in financial services, health and life sciences, technology, manufacturing and information services and media. With corporate headquarters in San Mateo, California, Siperian has offices throughout the United States and in Toronto, Canada, and an EMEA office in London. To learn more about Siperian visit www.siperian.com or call 1-866-747-3742.
MEDIA CONTACTS:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris@mccoinsmith.com or rick@mccoinsmith.com
