UPM RFID and Wireless Sensor Technologies Join Forces to Power the NFC Revolution


(UPM RFID, Tampere) - UPM RFID and Wireless Sensor Technologies have joined forces to deliver near field communication (NFC) products and services to seamlessly connect the physical and online worlds via wireless sensors and devices. Wireless Sensor Technologies, located in Los Angeles and Seattle, US, sells a comprehensive NFC product range based on UPM RFID's NFC tags and inlays through its BuyNFCTags.com online store. The company also offers a variety of NFC readers, software development kits and unique NFC products, as well as customization services including printing and bulk serialized encoding.

Wireless Sensor Technologies' software division, GoToTags.com, has released several NFC software packages and services to enable and power the growing NFC market. The GoToTags Android NFC application supports tag reading, writing and sharing, and is available free on the Google Android Market. GoToTags has also developed a Microsoft Windows NFC application and NET-based software development kit which gives Windows computers access to NFC functionality. To extend the basic NFC tag capabilities, GoToTags is developing a set of online application programming interfaces (APIs) and services that provide ownership, location and other meaningful metadata to NFC tags, along with a rich set of data analytics.

"We believe NFC is a revolutionary technology and are delighted to be working with UPM RFID to provide the full ensemble of technologies and customization services to make their tags ready for use by businesses and end-users," says Craig Tadlock, CEO, Wireless Sensor Technologies Inc.

"Wireless Sensor Technologies are meeting growing NFC technology needs with their ability to supply diverse requirements, from tags all the way to hardware, software and solutions. Working with Wireless Sensor Technologies, we're helping deliver a comprehensive set of NFC products and solutions to this exciting market," says Jan Svoboda, Sales and Marketing Director, UPM RFID.

For further information, please contact:

Mr Jan Svoboda, Sales and Marketing Director, Americas, UPM RFID, tel. +1 805 312 4679

Mr Craig Tadlock, CEO, Wireless Sensor Technologies, Inc., tel. +1 213 375 4978

About UPM RFID

UPM RFID, part of UPM's Engineered Materials business group, is the world's number one producer of HF, NFC and UHF radio frequency identification (RFID) tags and inlays. UPM RFID has a global service network consisting of factories in China and in the United States and a broad network of sales offices worldwide. The UPM Group employs around 24,500 people and it has production plants in 16 countries. UPM's annual sales exceed EUR 10 billion. UPM's shares are listed on the Helsinki Stock Exchange. Further information is available at www.upmrfid.com.

About Wireless Sensor Technologies

Wireless Sensor Technologies (WST) is a full service provider of wireless sensor products, software development and strategic consulting services to businesses and hobbyists worldwide. WST offers software products through its GoToTags.com site and physical products through its online store BuyNFCTags.com. WST has formed strategic partnerships with the largest NFC manufacturers and services the needs of all of projects, from prototypes to large scale consumer deployments. WST is a US-based corporation with offices in Los Angeles, CA and Seattle, WA. WST was founded in early 2011 by a team of seasoned entrepreneurs and technologists to bring wireless sensor technologies such as NFC to businesses and consumers. Further information is available at www.wirelesssensortechnologies.com.

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