UPM RFID and Partners Exhibit Innovative RFID Solutions to Streamline Inventory Management and Reduce Shrink and Theft at NRF's 100th Annual "BIG Show"

(UPM RFID, Tampere) - Exhibiting at the retail industry's "BIG Show" requires that companies deliver game-changing results. UPM RFID together with leading RFID solution providers Seeonic, Pittsfield ID Technologies, Retailers Advantage and Freedom Shopping are doing just that at the National Retail Federation's (NRF) 100th Annual Convention and Expo, held January 9-12, 2011, at the Jacob K. Javits Convention Center in New York, New York. Each year, the event draws around 18,500 attendees, including 10,000 retailers.

From RFID systems that optimize inventory management and streamline customer checkout to EAS-RFID tags that reduce shrink and theft, UPM RFID and its partners will demonstrate how the technology is being used today to boost profitability for retailers of all sizes.

Visitors to UPM RFID's booth (#2909) will experience:

o A jeans wall, which uses Seeonic's inventory management system comprising its SightWare(TM) electronic module, Seeniq(TM) software platform and UPM's RFID UHF ShortDipole and Web tags sourced through Shore To Shore(TM), a full-line provider of finished encoded RFID hangtags and labels to the apparel and retail industries. Through the Seeonic offering, employees receive replenishment alerts, ensuring that top-selling items are quickly replaced to avoid out-of-stocks. In addition, they can consult the online analytics dashboard to analyze which inventory is currently displayed and which goods have been removed, using real-time data to fine-tune purchasing, merchandising and replenishment strategies at the store and item level.

o BatchComplete(TM) a package encoding system from Pittsfield ID Technologies that uses custom software to encode individual items with UPM DogBone or other UHF RFID tags that have already been packaged and boxed. By implementing this item-level tagging method, retailers can significantly improve inventory control and accuracy while reducing cost.

o InMotion(TM) Retail Marketing, presented by Pittsfield ID Technologies, leverages UPM RFID inlays to engage retail customers and capture their attention through marketing images, streaming video, website links and/or product information. InMotion(TM) Retail Marketing instantly matches the actual motion of products handled by the customer with display-driven advertising material, turning an ordinary shopping trip into an interactive sales experience and providing retailers with actionable marketing insights, including reporting and raw data on which items are handled and how often.

o a3tags, intelligent EAS-RFID tags, from Retailers Advantage and UPM RFID, which capture removal date and time, allowing retailers to compare information with point-of-sale records. a3tags provide merchants with a powerful tool to deter internal and external shrink, a critical problem in the retailing industry that has not been adequately addressed to date by traditional EAS systems.

o Two offerings from Freedom Shopping: RFID tagging software, a Zebra RFID printer and encoder and a handheld RFID reader, enabling small and medium-sized retailers to harness the power of RFID technology for inventory management; and an unattended RFID-enabled checkout station.

For further information please contact:
Mr Jan Svoboda, Sales and Marketing Director, Americas, UPM RFID, tel. +1
805 312 4679

Mr Bill James, Vice President, Business Development, Seeonic, Inc., tel. +
1 612 281 1089

Mr Rick Bleckmann, Vice President, Development, Pittsfield ID Technologies, tel. + 1 603 435 8301

Ms Sheila Barry, President, Retailers Advantage Inc., tel. +1 416 691 4730

Mr Rob Simmons, Marketing Director, Freedom Shopping, tel. + 1 828 994 0147

UPM RFID, part of UPM's Engineered Materials business group, is the world's number one producer of HF and UHF radio frequency identification (RFID) tags and inlays. UPM RFID has a global service network consisting of factories in China and in the United States and a broad network of sales offices worldwide. The UPM Group employs around 23,000 people and it has production facilities in 15 countries. In 2009, UPM's sales amounted to EUR 7,7 billion. UPM's shares are listed on the Helsinki Stock Exchange.

Further information is available at www.upmrfid.com.

About Seeonic, Inc.
Seeonic® is a leading provider of in-store Actionable Intelligence systems, delivering real-time information driving sophisticated effective action in the management and replenishment of store inventory, resulting in reduced stock-outs and increased revenues for manufacturers and retailers.

Manufacturers and retailers gain competitive advantage through our combined SightWare(TM) and Seeniq(TM) business intelligence offering. Our intelligent data service features item-level accuracy and provides real-time visibility of your in-store inventory. Utilizing the data gathered, real-time alerts are generated and predictive modeling algorithms are applied to initiate replenishment action to increase your return on promotion and store investments. This web-accessible data originates with our SightWare(TM) system in the retail display and transmits information to our Seeniq(TM) data portal.

To be flexible and economical, Seeonic's system requires no upfront capital investment, no in-store IT infrastructure and is delivered on a monthly subscription basis. For more information, visit www.seeonic.com.

About Pittsfield ID Technologies
Pittsfield ID is a global provider of brand identification and associated technologies. Providing Apparel Brand Protection (anti-counterfeiting), RFID solutions, EAS solutions and flexible RFID software systems, Pittsfield ID supplies major brands and high volume programs while maintaining the flexibility and personal customer service contact necessary to satisfy the needs of customers large and small. A range of innovative solutions includes patented RFID-embedded, sew-in labels, and interactive retail and supply-chain system solutions. For more information, visit www.pittsfieldid.com.

About Retailers Advantage Inc.
Retailers Advantage Inc. is a trusted partner and supplier of EAS products and loss prevention solutions and serves the needs of retailers internationally. With the creation of the patented a3tag, Retailers Advantage is successfully reducing shrink for fashion items by 40 to 60 percent from current levels for some retailers. For more information, please visit www.RetailersAdvantage.com.

About Freedom Shopping
Freedom Shopping, Inc. is the recognized leader in developing RFID-enabled point-of-sale, security, and self-service solutions for the retail market.

The company's systems help companies, ranging from independent retailers to global merchants, use RFID technology to streamline operational and customer-facing processes, achieving quantifiable gains that translate into higher revenues and healthier margins. The Freedom Software Development Kit (SDK) enables retailers and their integration partners to deploy an RFID-powered intelligent EAS system that integrates easily and cost-effectively with existing POS systems. Freedom Shopping has been an RFID innovator since 2005, when its customers used its technology to open the nation's first 100-percent item-level-tagged stores. For more information, please visit www.freedomshopping.com or freedomrfid.com.

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