RPC Superfos has been awarded a prestigious Scanstar 2013 for its unique customised polypropylene oxygen barrier packaging.
This innovative solution was developed especially for Bornholms, a market leader in seafood in Scandinavia. The series of four types of packaging replaces metal cans. Combined with a membrane sealing, the packs offer a two-year shelf life at ambient temperatures for selected seafood products.
"We have united several methods to establish an oxygen barrier in one single packaging," explains Benny Nielsen Executive VP and Technology Director from RPC Superfos HQ. "First, we create an oxygen barrier thanks to embedded barrier labels which fully cover the entire pack. Secondly, we embed additional barrier material in the middle of the packaging thanks to the two-component sandwich construction. And finally, we use virgin material which is approved for treatment under high temperatures and for autoclaving."
The packaging design is extremely flexible and can easily be adapted to many types of foods which require an airtight storage. The three parameters can be adjusted according to any product filled into the pack and its need for subsequent processing.
Many food producers consider improved packaging as one of the ways to retain customer loyalty and to increase sales, says Executive VP CSO Søren Marcussen:
"The food industry now has another award winning packaging option that withstands high temperatures, hot filling and autoclaving. At the same time, as it is a plastic pack, it has a fresh, contemporary aspect and a strong consumer appeal."
The prestigious Scanstar Awards are presented annually, with winners selected by a jury of packaging experts from Finland, Norway, Sweden and Denmark.
"It is fantastic to get a Scanstar," concludes Benny Nielsen. "We are very proud and happy because the award stresses that our barrier solution is unique."
RPC Superfos a/s
Bob Bushby / John Atkin
Nielsen McAllister Public Relations Limited
Tel: +44 (0) 1332 293939
Fax: +44 (0) 1332 382202