Press Release Summary:
Consisting of portable and mobile radios, repeater, and accessories, dual-mode MOTOTRBO(TM) Systems support voice communications and data applications such as text messaging and GPS-based location services. Time Division Multiple Access technology doubles effective capacity of customer's repeater channels within 12.5 kHz channel structure, and enables single repeater to deliver benefits of 2 analog repeaters.
Original Press Release:
Motorola MOTOTRBO(TM) Digital Two-Way Radio Systems Provide Seamless Integration of Voice and Data
LAS VEGAS, March 28, 2007 /-- Motorola, Inc. (NYSE: MOT) today announced the wide availability of its MOTOTRBO(TM) professional digital two-way radio system throughout North America.
"This product begins a new era in the two-way radio market," said Greg Conrad, operations vice president at CTI Mobilcomm, a two-way radio distributor. "MOTOTRBO provides an all-in-one unit, eliminating the need to carry a separate pager and mobile device. Text messages are delivered in seconds, which exceeded our expectations. When customers and other distributors ask us about MOTOTRBO, we share a simple message -- this is what you've been waiting for."
MOTOTRBO is a digital communications technology platform that combines exceptional two-way radios with digital technology to deliver increased capacity and spectral efficiency. It also supports enhanced voice communications and data applications, such as text messaging and global positioning system (GPS)-based location services. Additionally, MOTOTRBO is a comprehensive dual mode -- analog and digital -- system including portable and mobile radios, a repeater, accessories and data applications, making it possible for professional businesses to easily and affordably migrate to a digital platform at their own pace.
The product was introduced at the 2006 International Wireless Communications Expo (IWCE). MOTOTRBO is being demonstrated in Booth #3001 at IWCE 2007.
Professional organizations such as transportation companies, construction sites, manufacturing facilities, private security organizations, campuses and local municipalities and public service entities will benefit from MOTOTRBO's operational efficiency and ability to deliver increased mobility while maintaining constant connectivity.
"MOTOTRBO is designed specifically to meet the expanding needs of these customers, especially those requiring reliable business critical communications combined with the higher performance capabilities that digital technology can provide," said Craig Chenicek, director of radio products, Motorola Networks & Enterprise. "Recognizing that current communication tools are reaching their functional limits for this market, Motorola developed this digital two-way radio system that provides voice and data capability on one device while still focusing on quality, reliability and mobility."
Increased Capacity and Functionality
By leveraging Time Division Multiple Access (TDMA) technology, MOTOTRBO doubles the effective capacity of a customer's repeater channels within the 12.5KHz channel structure already utilized throughout the world. This straightforward re-use of spectrum accommodates more users on the system and with no changes to licensing requirements, which can increase the customer's capacity for wireless voice and data communications.
In addition, by utilizing TDMA technology, the MOTOTRBO platform enables a single repeater to deliver the benefits of two analog repeaters, allowing businesses to realize up to a 50 percent reduction in repeater costs when compared with equivalent analog systems. MOTOTRBO also provides a longer talk time with up to 40 percent longer battery life than comparable analog radios.
"MOTOTRBO minimizes acquisition and operating costs, particularly when compared to alternative technologies that require monthly fees," added Chenicek. "In addition to a lower total cost of ownership, because MOTOTRBO can operate in both analog and digital modes, it is easily integrated with legacy communication infrastructure. Customers can improve basic functionality, add new features and increase capacity at their own pace while leveraging existing system investments."
Global Standards for Interoperability
MOTOTRBO was designed to the European Telecommunications Standards Institute (ETSI) Digital Mobile Radio (DMR) tier two standard, a globally recognized, approved standard for the professional two-way radio market that provides an open platform enabling multi-vendor interoperability. Motorola's published Application Programming Interface (API) enables the development of customized applications by third-party developers, creating additional versatility for customers. MOTOTRBO was designed to be a software-upgradeable platform for customers to build on their investment, adding new features as they become available.
Comprehensive Two-Way Radio Digital Portfolio
Motorola has been a leader in digital two-way radio communications for more than two decades, including the launches of ASTRO(R) 25 (Project 25- compliant) and Dimetra IP (TETRA-compliant) systems, the industry's first mission-critical digital two-way radio systems for large public safety organizations. In 2005, Motorola launched the DTR(TM) Series of on-site digital two-way radios for retail businesses. With the introduction of MOTOTRBO for the professional tier, Motorola now has one of the industry's most comprehensive portfolio of digital radio solutions.
More details of MOTOTRBO can be viewed at www.motorola.com/mototrbo.
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit www.motorola.com.
MOTOROLA and the stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. (C) Motorola, Inc. 2007.
Steve Gorecki of Motorola, Inc., +1-847-538-0368