TruePosition Partners with GPShopper to Offer Wireless Operators Location-Aware Shopping Services

BERWYN, Penn., and NEW YORK, March 28 - TruePosition, Inc., a leading provider of wireless location solutions and a subsidiary of Liberty Media Corporation (attributed to its Liberty Capital Group), announced today that it is partnering with GPShopper, a leading mobile technology provider, to offer a new location aware shopping service. This partnership combines GPShopper's established mobile product search applications with TruePosition's innovative wireless location platform providing wireless operators with a turnkey solution for offering carrier-branded and white-labeled services to meet local search and mobile shopping needs.

By bringing together multiple product inventories, mobile product search capabilities, and the ability to accurately locate mobile phones, TruePosition and GPShopper will transform the shopping experience by enabling consumers to use their mobile phones to easily find products and promotions at local retail stores.

This combined service offering will further the value a mobile phone presents to its users, which in turn, will increase data usage and as a result increase ARPU (Average Revenue per User). In addition, it will drive revenue from large corporations with global brands, as well as local retailers looking to access active mobile shoppers.

This location aware shopping application is the newest addition to TruePosition's portfolio of consumer-facing Location Based Services. TruePosition offers a full suite of next-generation Location Based Services for the consumer, enterprise, and safety and security markets.

"Based on TruePosition's 15 years of developing and deploying wireless location solutions, we designed the engine that will drive location-aware mobile local search and other geo-targeted marketing opportunities," stated Stephen Stuut, CEO of TruePosition, "We are pleased to be working with GPShopper to deliver a high-performance location-based mobile shopping experience."

Alex Muller, CEO and Founder of GPShopper noted, "GPShopper's location-based shopping application has proven to be very popular with consumers, helping them find products from many popular retail locations straight from their mobile phone. GPShopper's rapidly-growing user base demonstrates that our shopping service and similar local search services will be very successful, especially as we integrate with TruePosition's wireless location platform."

"Global search revenues are projected to generate US$5.5 billion in 2005 and US$11 billion by 2008," according to Piper Jaffray & Company.

The mobile local search services created by the combined effort of TruePosition and GPShopper will enable wireless operators to gain an early foothold in this market quickly and cost effectively.

About TruePosition

TruePosition is dedicated to the development and implementation of advanced wireless location products, services and devices, providing complete solutions to support the wireless location needs of the global marketplace. In addition to providing industry leading core location technologies, TruePosition supports all levels of the wireless location value chain to offer turnkey solutions.

TruePosition's foundation was built on the development of advanced location systems, which include handset, network and hybrid location solutions. Today, TruePosition can offer hybrid location systems that incorporate Cell ID, Enhanced Cell ID, Uplink Time Difference of Arrival, Angle of Arrival, and Assisted GPS to power the next generation of location-based services.

TruePosition is a subsidiary of Liberty Media Corporation that is attributed to its Liberty Capital Group (NASDAQ:LINTA)(NASDAQ:LINTB)(NASDAQ:LCAPA)(NASDAQ:LCAPB).

For more information, visit

About GPShopper LLC

New York City-based GPShopper is a leading mobile marketing technology company whose products and services connect consumers to offline, real-world purchase point locations through wireless technology. The company's flagship consumer product, Slifter, is North America's leading mobile local product search and shopping list application. It is accessible for free via SMS (text "SMS" to 75438), wireless web, or java application on almost any mobile device. For more information on GPShopper and its products and services, please visit

Source: TruePosition, Inc.


Beth Hespe

Garfield Group Public Relations

+1-215-867-8600, ext. 235

for TruePosition, Inc.

Brian Varano

TruePosition, Inc.


Michelle Barna

5W Public Relations


for GPShopper LLC

Maya Mikhailov

GPShopper LLC


Web site:

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