Travelex Enhances Customer Service and Sales Staff Efficiency with Vettro


READING, England, August 13 - Mobile CRM Manages Real-Time Information for World's Largest Foreign Exchange Specialist

Vettro, a global leader in mobile on-demand business applications, today
announced the sales staff of Travelex, the world's largest foreign exchange
specialist, is using mobile applications from Vettro with the BlackBerry®
solution from Research In Motion (RIM ) (Nasdaq: RIMM; TSX: RIM) to enhance
customer service through real-time business operations. With Vettro 360 for
Sales & CRM, Travelex synchronises its current Salesforce.com application
with its existing BlackBerry smartphones, maximising the effectiveness of
sales operations and performance in the field. The Vettro implementation
enables Travelex's sales force to access and react to real-time account
information while on the road.

Financially successful foreign exchange services depend upon sales
representatives increasing and sustaining the volume of transactions. Access
to real-time information is important, and sales representatives can now take
action on accounts within minutes to avoid delays and have customers
conducting transactions within the fastest timeframe possible, as opposed to
spending hours logging account updates at the end of each day or scheduling
an administrative non-selling day at the office. The sales representative can
immediately see the last action taken on any account and proceed accordingly.
Previously, sales personnel had to contact the call center to receive
customer information, which was time consuming and created more burdens on
the call center staff. Fully deployed since March 2006, Travelex's sales and
account management employees are trained to use the application.

"Our sales team benefits from using Vettro 360 because they're able to
access their client and lead information from their BlackBerry smartphones
while on the road," said Hannah Cleaver, Salesforce.com Manager for EMEA,
Travelex. "Because sales people can log a call or open a case on the road,
that means they're not calling the call centre to gather the information they
need for a client meeting. They can now enter feedback directly after a
meeting instead of logging in at the end of a long day."

Vettro 360 for Sales & CRM integrates seamlessly with the capabilities of
BlackBerry smartphones and allows users to easily save emails or phone calls
as sales activities and synchronise their CRM tasks with Outlook or Lotus
Notes calendars.

"Vettro has a long history of delivering powerful applications on the
BlackBerry platform for field sales and services organisations," said Jeff
McDowell, Vice President, Global Alliances at Research In Motion. "This
deployment is a great example of how Vettro can help organisations enhance
productivity and derive additional value from their investments in the
BlackBerry platform."

The application is optimised for the needs of sales reps and managers on
the go by allowing them to interact with information residing in single or
multiple back office systems from a single, unified mobile application. It
can be updated, and even deleted, completely over the wireless network,
minimising the administrative costs required to maintain a mobile
application. Additionally, the application remains fully accessible outside
of wireless coverage areas, and all data captured offline is automatically
transmitted when the user moves back into coverage.

"It is extremely important for us to deliver tools and services designed
to improve the performance of the mobile worker," said Joe Rymsza, President
and CEO of Vettro. "Travelex understands that its growing workforce deserves
solutions built around their unique real-time requirements rather than the
conventional enterprise extensions available today."

About Vettro

Vettro is the preferred mobile application provider of Global 2000
businesses. Geared to the execution-oriented needs of today's mobile worker,
the award winning Vettro 360 suite of applications make it easy for workers
to do a better job faster, wherever they are. Backed by premier carrier,
device, and Independent Software Vendor partners, Vettro 's suite of mobile
applications keeps field service, IT helpdesk, pickup and delivery, and sales
workers stay productive at close to 300 leading enterprises including Bell
Mobility, BostonCoach, Carillion, Carey Limousines, Centrica, Cigna, Clemson
University, Cytyc, General Electric, Honeywell, Mac-Gray, Merrill Lynch,
SuperShuttle, Travelex, and YRC Worldwide. For more information, visit
http://www.vettro.com.

About Travelex:

Travelex is the world's foreign exchange and international payments
specialist. The group is also one of the world's leading providers of
outsourced travel money to banks, travel agencies and other financial
institutions.

The Group operates through its subsidiaries and branches in four regions:
the United Kingdom; Europe, Middle East and Africa (EMEA); Americas and Asia
Pacific. The Group's activities are organised into three divisions:
Commercial Foreign Exchange (CFX), Retail and Outsourcing.

CFX

Travelex is the world's specialist provider of cross-border payment
services. The business provides international payment services and foreign
exchange risk solutions for commercial and personal customers, with products
and services comprising multi-currency spot contracts, forward contracts and
options.

Retail

Travelex is the world's largest retail foreign exchange specialist, with
nearly 700 retail branches. The business principally operates bureaux de
change in airports and tourist locations. The business sells banknotes and
other foreign exchange and travel related products by providing services to
individuals travelling for business and leisure purposes.

Outsourcing

The business provides outsourced travel money services by supplying the
foreign currency needs of financial institutions and travel agencies by
supplying both branch and additionally by fulfilling the individual orders of
their customers. Other products and services include wholesale banknote
fulfilment, the distribution of insurance policies and the issuing of prepaid
cards.

Contact:
EMEA PR,
Rachel Pattison
Tel: +44-7872-380657

Source: Vettro

More from Agricultural & Farming Products

All Topics