TomTom Reveals Revolutionary IQ Routes(TM) Technology on New TomTom GO Series


Unique route calculation method provides smartest routing on the market ~

CONCORD, Mass., March 3 - TomTom, the world's largest portable navigation solutions provider, today announces ground-breaking features and unique content on the new TomTom GO range, including its exclusive IQ Routes(TM) technology and Advanced Lane Guidance.

The innovative IQ Routes(TM) technology is based on actual average speeds measured on roads, rather than posted speed limits. This means that the new TomTom GO range determines a route by considering all possible routes and then selecting the one that takes the least time based on recent historical data. In almost 50% of all journeys, this results in a faster route, and saves significant travel time, fuel, and money.

In addition, the new TomTom GO series includes TomTom's Advanced Lane Guidance feature. Advanced Lane Guidance provides users with realistic representations of complex highway junctions and lane-specific visual directions that take the stress out of navigating these otherwise difficult junctions.

The two new features will be available with the new TomTom GO series, the TomTom GO 930 and TomTom GO 730, starting at the end of April 2008.

"With the introduction of IQ Routes(TM) technology, we continue to focus our efforts on features and content that improves the core navigation experience," said Jocelyn Vigreux, president of TomTom Inc. "IQ Routes(TM) delivers what we call 'intelligent routing' - an even smarter and more efficient way of planning your daily route that will help TomTom GO users save time, fuel and money."

TomTom IQ Routes(TM)

The new TomTom IQ Routes(TM) technology is based on actual average speeds on roads, rather than the posted speed limits. This intelligent routing technology is based on anonymous historical speed profiles of over 6.2 billion miles of driven roads, gathered over the years by millions of TomTom users. It takes into account all the factors that may influence the time it takes drivers to get to their destination, including traffic lights, rotaries, steep slopes and speed bumps.

The TomTom IQ Routes(TM) speed profile database continues to grow at the rate of over half a billion measurements per day, so the time and spatial accuracy of TomTom IQ Routes(TM) technology will continually increase. Drivers can be confident that they will always be given the smartest route, incorporating detailed local knowledge. This allows for more efficient daily route planning, in particular when driving through urban and mountainous areas.

Advanced Lane Guidance

With the new Advanced Lane Guidance feature, navigating difficult junctions becomes easier than ever before. Advanced Lane Guidance provides users with realistic visuals of complex highway junctions and lane-specific directions. Static images of road signs, in the same color as the ones displayed on the road, ensure that drivers have an even more realistic view of the road ahead, and their specific route.

A host of extra features

In addition to IQ Routes(TM) and Advanced Lane Guidance, the new TomTom GO range has a new premium look with a high-quality finish, expanded map coverage and comes pre-installed with the latest navigation features, including:

o TomTom Map Share(TM) technology, enabling users to make updates and
corrections to their own maps instantly and to benefit from
improvements made by other users, completely free of charge. New Map
Share features include the ability to change turn restrictions and
posted road speeds
o Latest map guarantee so users always have free access to the latest map
at time of purchase
o Voice address input so that users can drive to millions of cities and
street names by simply announcing the address of their destination
o Clear voice instructions and text-to-speech to enable street names,
places, traffic alerts and SMS messages to be read aloud as part of the
spoken instructions
o Enhanced Positioning Technology (EPT) for uninterrupted navigation even
in tunnels or highly-built areas (TomTom GO 930 only)
o TomTom RDS-TMC Traffic Receiver, as a compatible accessory, for
detailed traffic information
o Large 4.3 inch touch screen with new generation icons and an updated
user interface to navigate drivers to their destination even more
easily
o Enhanced hands-free calling with high-quality sound system via
Bluetooth® to allow drivers to keep their eyes firmly on the road
while making phone calls in the car
o Extensive safety features, including the 'Help Me' menu that gives
drivers direct access to emergency services and roadside assistance
o Built-in FM Transmitter to play music and navigation instructions
seamlessly over the car stereo
o New smart & fun extras to personalize users' devices, including
recording your own driving instructions, view documents, exchange
positions via SMS and Bluetooth(TM) wireless technology and select a
favorite car icon on the screen
o Free TomTom HOME software and content from the TomTom community to keep
your TomTom device up to date at all times
o Full range of accessories to match the design and finish of the updated
GO range

Map Coverage
o The TomTom GO 930 comes pre-installed with the most up-to-date maps of
US, Canada and Western and Central Europe stored on the internal memory
o The TomTom GO 730 includes new expanded map coverage, including the
latest maps of the US and Canada

Availability

The new TomTom GO range will be available across North America and Europe starting at end of April 2008.

Product technical specifications
o 4.3" widescreen 16:9 format LCD (WQVGA: 480*272 pixels)
o CPU 400 MHz
o TomTom GO 930: 4 GB internal flash memory, TomTom GO 730: 2 GB
o SD card slot
o High sensitivity GPS receiver
o Bluetooth(TM)
o Lithium-polymer battery (up to 5 hours operation)
o Dimensions: 118 mm x 83 mm x 24 mm- convert to inches 4.6 x 3.2 x 1
o Weight: 7.7 ounces

For more information:
IQ Routes(TM) technology: http://www.tomtom.com/iq-routes
Advanced Lane Guidance: http://www.tomtom.com/lane-guidance

TomTom NV is the world's largest navigation solutions provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom ONE XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety. TomTom offers a portfolio of content and services for TomTom's navigation products, which are easily available through TomTom HOME. TomTom also provides navigation software products that integrate with third party devices; the TomTom NAVIGATOR software for PDAs and smartphones. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom's products are sold through a network of leading retailers in 30 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America and Asia Pacific. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to www.tomtom.com/.

FCMN Contact: Meredith.Kish@hillandknowlton.com

Source: TomTom

CONTACT: Public Relations, Karen CK Drake, PR Manager of TomTom Inc.,
+1-978-405-1688, us.publicrelations@tomtom.com;

or Meredith Kish of Hill and Knowlton for TomTom Inc., +1-212-885-0329, Meredith.kish@hillandknowlton.com;

Web site: http://www.tomtom.com/
http://www.tomtom.com/iq-routes
http://www.tomtom.com/lane-guidance

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