thePlatform Enhances Media Publishing System with RSS Support
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Broadens Digital Media Discovery and Reach Across Multiple Formats and Devices to Podcasting Aggregators and Search Engines
SEATTLE, Nov. 15 / -- thePlatform®, a leading provider of digital audio and video publishing solutions, today announced thePlatform Media Publishing System (MPS) has added support for RSS (Really Simple Syndication), the XML-based Web content syndication format. MPS is a comprehensive digital media publishing solution, enabling content owners, aggregators and enterprises to manage and deliver digital media content to PCs, mobile devices and TVs. Today, thePlatform MPS enables content owners and aggregators to quickly publish their audio and video content in multiple digital media formats, bit-rates, content categories and device profiles. Now, with built-in support for RSS publishing in MPS-powered media portals, streaming or downloadable content can be easily discovered by a wide range of RSS-enabled podcasting media aggregators, digital media search engines and directories, such as Apple iTunes, Google, MSN, Yahoo!, and others.
"MPS is a proven system for digital audio and video aggregation, management, syndication and publishing -- powering many top brand-name content owners and aggregators today," said Ian Blaine, co-founder and CEO of thePlatform. "Now, integrated RSS support enables MPS-powered media portals to be discovered and consumed by an even broader range of consumer applications and service providers, further extending the reach of our customers' content."
MPS enables content owners and aggregators to manage and publish their media in a variety of digital audio and video codecs and formats, including Windows Media, Flash, MP3, MPEG-4, 3GPP and others, for playback on PCs and a variety of portable media players and cell phones. With the integrated content management features in MPS, content owners can logically manage and organize their media, using unlimited content categories. Integrated RSS publishing support in MPS enables content owners to make their video publishing portals discoverable. Content owners can also publish categorized feeds, enabling more personalized, device-specific, consumer experiences.
Using built-in MPS features for end-user authentication, digital media content can be secured and accessed via proper authentication or made freely available. Through advanced commerce and digital rights management support, content can be published with recurring subscription, pay-per-view or advertising business models. Content owners or aggregators can deploy MPS as a carrier-grade hosted (ASP) solution, or as a self-hosted or hybrid application.
About thePlatform
Headquartered in Seattle, thePlatform is an industry-leading provider of digital media publishing solutions. The company's flagship product, thePlatform Media Publishing System (MPS), is a comprehensive solution for media, entertainment and enterprise customers. With thePlatform MPS, customers can publish digital media anywhere -- over any network, to any device. Leading customers include Amp'd Mobile, Bank of America, CNBC, Comcast, Court TV, GoTV Networks, Microsoft, Scripps Networks, The Wall Street Journal Online, and Verizon Wireless. Custom feature enhancements and seamless systems integration are a simple matter using thePlatform's Web services MPS-SDK. For more information visit www.theplatform.com.
Source: thePlatform
CONTACT: Bruce Jacobs of Weber Shandwick, +1-425-452-5400, or thePlatform@WeberShandwick.com, for thePlatform
Web Site: www.theplatform.com
