The Venetian Deploys WebSideStory's HBX Analytics to Increase Online Room Reservations and Ticket Sales
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Multimedia Tracking, Campaign Analysis and Customer Service Cited as Key Factors in Selecting Award-Winning Analytics Solution
SAN DIEGO, Sept. 19 /-- WebSideStory, Inc. (NASDAQ:WSSI), a leading provider of digital marketing and analytics solutions, today announced that The Venetian, one of Las Vegas' premier luxury resort hotels and casinos, has selected its on-demand web analytics solution, HBX Analytics, to help generate more room reservations and tickets sales via its web site (www.venetian.com). The Venetian, operated by the Las Vegas Sands Corp., decided to upgrade its web analytics solution as part of a major new online initiative designed to improve the customer experience and increase revenue. It selected WebSideStory following an extensive review of several major web analytics vendors. WebSideStory rose to the top of the list for several reasons, including its detailed marketing campaign analysis, multimedia tracking capabilities, and proven customer support, including professional services. Another consideration was WebSideStory's support for Unicode characters, which enables clients to accurately measure web site usage in European and Asian languages. The Venetian recently opened a sister property in Macau, a territory in southern China, and will soon have a Chinese language web site to support.
"WebSideStory impressed us right from the start," said Rom Hendler, Vice President of Strategic Marketing for The Venetian. "They understood our business model and had what we felt was the best customer support model. They also had the in-depth product functionality needed to support our new online initiatives both in the U.S. and overseas. We look forward to working with them and providing the best possible online experience for our customers."
With the addition of The Venetian, WebSideStory adds to its growing list of travel and entertainment clients, including major hotel chains, airlines, cruise lines and entertainment properties. Last month, WebSideStory announced the signing of another major Las Vegas hotel and casino, the Wynn Las Vegas.
"The Venetian is one of Las Vegas' premier destination resorts and a great addition to our growing portfolio of travel clients," said Pelin Wood, Vice President of Marketing for WebSideStory. "Our innovation powers Web 2.0 content and applications and our customers and their customers are the big winners. We are excited to work with The Venetian and its new sister property in Macau to achieve better results online."
For more information, please visit www.websidestory.com.
About WebSideStory, Inc.
Founded in 1996, WebSideStory, Inc. is a leading provider of digital marketing and analytics solutions that improve online marketing, sales and business operations. Its WebSideStory suite of digital marketing applications consists of web analytics, site search, web content management, and keyword bid management. WebSideStory also provides enterprise analytics solutions through its wholly owned subsidiary, Visual Sciences, LLC, a leading provider of streaming data analysis and visualization software. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.websidestory.com.
Source: WebSideStory, Inc.
CONTACT:
Erik Bratt
WebSideStory, Inc.
+1-858-546-0040 ext 365
ebratt@websidestory.com
Web site: http://www.venetian.com/
Web site: www.websidestory.com/
