Data and Database Management Software
Teragram Powers Reed Business' Search
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Taxonomy, Categorization and Entity Extraction Technology Increases Relevancy of Search within Company's Media Properties and External B-to-B Web Search Offerings
CAMBRIDGE, Mass., Jan. 9 - Teragram, the leading provider of multilingual natural language processing technologies, today announced that its proprietary categorization, entity extraction and taxonomy management software is used to automatically organize international b-to-b media company Reed Business' (RB) hundreds of online media properties. In addition, RB has integrated Teragram's technologies into its b-to-b search engine offering, Zibb (www.zibb.com). Zibb scours b-to-b sites from throughout the Web and within RB media to find the most relevant, specific information possible.
Readers of RB online media, such as Variety.com, Electronic Business and Library Journal can now easily find information by category and simplify their search using Teragram's technology. As a result of using Teragram's software, RB is better able to provide targeted answers to its subscribers, leading to an increase in customer satisfaction and an improvement upon RB's bottom line. With Zibb, Teragram's software has extended RB site visitors' ability to find relevant, b-to-b specific answers they're looking for, not only from RB sources, but also from throughout the Web.
Last year, RB deployed Teragram's technology to build a custom set of rules to automatically map their content. These rules enable RB's system to have a semantic understanding of the pages that are pushed through it, meaning that a search query from a Web site reader could easily be understood by the system. The rules were extended to content throughout the Web to build Zibb.
Teragram's Automatic Categorization and TK240 taxonomy management system further organizes the content into categories and sub-categories, to simplify and increase the relevancy of search within the RB system. For example, if a reader of Variety.com logs on and searches on a specific term, such as "Tribeca Film Festival," Teragram's software will scan the Variety.com Web site and related entertainment content from throughout the Web for these and similar terms. Results can then be narrowed down by news, columns, reviews and more. Teragram's automatic categorization software can sort results into categories and subcategories such as "Film Festivals, U.S. Film Festivals, New York Film Festivals," etc.
"We wanted to look at b-to-b search from the perspective of the semantic Web, or Web 2.0," said Graeme McCracken, chief operating officer at RB Search. "Teragram was the lead vendor because they had the right balance of what we were after, and Teragram is by far the best at applying rules and classifications to content on our own sites and throughout the Web. Within five minutes, the Teragram team had proven that they had the enthusiasm and creativity to build a customized system to make our multi-part project a success. Teragram is able to help us provide very specific content to our readers, targeting exactly what they're looking for."
"We're proud to partner with RB on this significant advancement in the b- to-b search segment," said Yves Schabes, president of Teragram. "By enabling RB's users to easily access content that's specific to their needs, we're cementing our position as a leader in taxonomy, rule-creation and categorization for the online media industry. By helping digital publishers like RB better organize and monetize their content, we're working to improve upon the booming digital content industry."
About Reed Business
Reed Business is a leading global business-to-business publisher and exhibition organizer, providing magazines, exhibitions, conferences, online media, directories and marketing services to business customers across six continents. Reed Business Information has a portfolio that includes leading brands such as Variety, EDN and Interior Design in the U.S.; Community Care, New Scientist, Estates Gazette, TotalJobs.com and Kellysearch in the UK; and Elsevier, Boerderij and Distrifood in the Netherlands. Reed Exhibitions manages 460 events globally in 52 industries, bringing together 90,000 suppliers and 5.5 million buyers each year.
About Teragram
Teragram Corporation is the market leader in multilingual natural language processing technologies that use the meaning of text to distill relevant information from vast amounts of data. Founded in 1997 by innovators in the field of computational linguistics, Teragram alone offers the speed, accuracy and global language support that customers and partners demand to retrieve and organize growing volumes of digital information. Teragram helps customers perform more efficient searches and better organize information in more than 30 languages, enabling them to reach new markets and make better decisions. Teragram serves customers across the publishing, pharmaceutical, telecommunications and financial industries, including AOL, Ariba, Ask Jeeves, Associated Press, CNN, Factiva, EBSCO Publishing, eBay, FAST Search & Transfer, Forbes.com, InfoSpace, Naval Post Graduate School, NYTimes Digital, OneSource, Reed Business Information, Ricoh, Sony, Verity, WashingtonPost.com, Wolters Kluwer, the World Bank and Yahoo. For more information please contact 1-617-576-6800 or visit http://www.teragram.com/info.
Source: Teragram
CONTACT:
Chuck Kabat
Schwartz Communications
+1-781-684-0770
teragram@schwartz-pr.com
Web site: http://www.teragram.com/
http://www.zibb.com/
http://www.teragram.com/info
