Tealeaf to Provide Customer Experience Management Expertise for Retailers at Shop.org and eTail
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Tealeaf's Geoff Galat to Host Session on Understanding the Online Customer Experience at eTail 2008
SAN FRANCISCO, Jan. 21 -- Tealeaf® (http://www.tealeaf.com/), the leader in online Customer Experience Management (CEM), today announced that it will showcase the latest innovations in online CEM for retailers and executives attending the Shop.org Strategy and Innovation Forum, January 22-24th, and eTail 2008, February 11-14, 2008. Geoff Galat, vice president of marketing and product strategy at Tealeaf, will also host an informative discussion titled "Understanding Why," on February 13, 2008 at 8:50 a.m. at eTail 2008.
Shop.org Strategy and Innovation Forum (http://shop.org/innovation08)
The inaugural Shop.org Strategy and Innovation Forum is taking place January 22-24, 2008 at the Royal Pacific Resort in Orlando, Florida and will center around the theme of "Planning the future today." Tealeaf is exhibiting in booth number 319.
eTail 2008 (http://www.wbresearch.com/etail)
Established in 1999, eTail 2008 is taking place from February 11-14, 2008 at the JW Marriot Desert Springs in Palm Desert, California, and will focus on bringing innovation into the retail experience. The event will address the future of online retail in 74 sessions and 76 retail speakers. Tealeaf is exhibiting in booths number 20 and 21.
Geoff Galat's session at eTail, "Understanding Why," (http://wbresearch.com/etail/agenda_main_full2.asp#850) will examine the results of a recently released consumer survey commissioned by Tealeaf, and conducted by Harris Interactive, which found that for the third consecutive year, about nine out of 10 consumers conducting transactions online (87%) have experienced problems. Galat's session will focus on how, with the right tools in place, you can capitalize on small changes that have a large revenue impact -- instead of throwing away advertising and marketing spending that might just be driving customers to your competitors.
"The online channel is an extremely strategic, powerful revenue engine for retailers. However, competition is fierce and understanding 'why' a customer succeeds or fails online is essential to continued channel growth. Staying competitive requires better online customer visibility in order to increase emphasis on customer retention, not just customer acquisition," said Geoff Galat. "Approximately one quarter of the largest online retailers, one-third of the largest retail chain merchants, and one-third of the largest catalog and call center merchants are all learning how to drive more revenue through their online channel via Tealeaf's powerful customer experience insight."
To learn more about how Tealeaf's solutions are increasing revenue for the online retail channel, please visit: http://www.tealeaf.com/solutions/industry/retail.asp
About Tealeaf
Tealeaf is the leading provider of online customer experience management solutions. Tealeaf's CX family of solutions provides unprecedented enterprise-wide visibility into every user's unique online interactions. This "360-degree view" of the online customer experience enables a clear and consistent understanding of the customer for Ebusiness, IT, customer service and legal and compliance executives and their organizations across a wide range of vertical industries including retail, banking, travel, insurance, telecommunications, pharmaceutical and transportation. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately-held. For more information, visit http://www.tealeaf.com/.
Source: Tealeaf Technology, Inc.
CONTACT: Shoshana Deutschkron of Tealeaf, +1-415-932-5009, shoshanad@tealeaf.com;
or Ken Shuman of Horn Group, +1-415-905-4013, kshuman@horngroup.com, for Tealeaf
Web site: http://www.tealeaf.com/
http://www.shop.org/
http://www.wbresearch.com/
