Press Release Summary:
PowerLockÃ‚Â® 25 ft Tape Rule has thermoplastic BladeArmor(TM) Coating that reduces breakage during uncontrolled retractions. Tape rule features 1 in. blade width with coating applied to first 6 in. of tape rule, where 90% of blade breakage occurs. Tape is housed in rounded, chrome-plated casing that is 10% smaller than previous company PowerLockÃ‚Â® Tape Rule and features protective wearplate, belt clip, and forward lock.
Original Press Release:
Stanley Introduces the StanleyÂ® PowerLockÂ® 25' Tape Rule with BladeArmor(TM) Coating
New PowerLockÂ® 25' Tape Rule, Reinforced with BladeArmor(TM) Coating, offers maximum durability and reduced blade breakage
SUMMARY: Stanley introduces the PowerLock 25' Tape Rule with BladeArmor(TM) Coating, a patented industrial thermoplastic coating designed to reduce breakage during uncontrolled retractions. The new tape rule features a one inch blade width with BladeArmor(TM) coating applied to the first six inches of the tape rule. This is where 90-percent of blade breakage occurs on traditional tape rules.
Las Vegas, Nevada, January 21, 2003 - Stanley (NYSE: SWK) introduces the StanleyÂ® PowerLockÂ® 25' Tape Rule with BladeArmor(TM) Coating, a patented 3M industrial thermnoplastic coating that helps prevent tapes from breaking during uncontrolled retractions. The BladeArmor(TM) coating is applied to the first six inches of the tape rule, where Stanley research shows 90-percent of traditional tape rule breakage occurs. BladeArmor coating is an exceptionally strong, flexible, durable film that reduces tape breakage by two times. In fact BladeArmor(TM) coating is so durable, The United States military uses it to protect aircraft parts such as the rotor blades on SikorskyÂ® BLACK HAWK helicopters.
"The StanleyÂ® PowerLockÂ® Tape Rule is one of the most popular tape rules on jobsites around the globe as a result of its legendary durability, reliability and accuracy," said Miguel Nistal, Vice President Hand Tools. "With the addition of Blade Armor(TM), the new PowerLockÂ® Tape Rule should endear itself to another generation of satisfied users."
The tape is housed in a rounded, compact chrome-plated casing that is 10-percent smaller than the previous StanleyÂ® PowerLockÂ® Tape Rule. For greater durability and convenience, the case features a protective wearplate to prevent the case from being cut by the blade. A belt clip on the back of the case helps keep users from leaving the tape in areas where it can be easily broken or stolen. The forward lock provides easy blade locking and unlocking for accurate measurement. When the forward lock is pushed down and locked, the tape rule will not retract unless the user unlocks the lock, allowing the tape to retract freely.
The StanleyÂ® PowerLock(TM) 25' Tape Rule reinforced with BladeArmor(TM) Coating is available in hardware stores and home centers wherever StanleyÂ® products are sold. The suggested retail price is $14.99.
The Stanley Works (NYSE: "SWK") is a worldwide supplier of tools, hardware, doors, fastening systems, storage systems and hydraulic attachments for professional, industrial and consumer use. The company also supplies access control solutions including automatic door and locking systems for commercial applications. Our innovative products help people utilize their skills, express their creativity and realize their visions on work sites around the globe. Brand names include StanleyÂ® GoldblattÂ®, BostitchÂ®, JensenÂ®, MacÂ®, ProtoÂ®, BestÂ® La BountyÂ®, VidmarÂ® and ZAGÂ®. Contact us at 1-800-STANLEY or at